On Sunday, the DeepSeek app had risen to second place, just behind ChatGPT, in the Apple App Store’s list of top free apps.
It's actually #1 now in App. Let's lead with this fact, then summarize the rest. Also interesting that THIS isn't getting banned, even though it has the potential to syphon up WAY more information about people's personal lives or whatever they put into AI.
The ability to segment your asset group performance is rolling out now in all Performance Max campaigns. You can break down your results more granularly, including seeing conversions by device, time and more. We’ve also heard your feedback on how you want to be able to access and share this data outside of the Google Ads UI. That’s why asset group performance is now downloadable.
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And two exciting new betas are coming soon to Performance Max campaigns. First, a beta for age-based demographic exclusions will allow you to exclude age brackets, such as “18-24” or “65+”. Next, with our Devices beta, you can customize targeting to computer, mobile or tablet traffic. If you’re interested in either betas, reach out to your Google Ads account team or Google Ads support to sign up.
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Previously, brand exclusions applied to both Search and Shopping ads. You’ll now be able to apply brand exclusions to just Search text ads, while keeping branded traffic for Shopping ads. This can be especially useful if you value showing Shopping ads for brand terms, but may want to manage Search text ads for brand terms in a different campaign.
Each highlighed area should be their own story bullet. This is Story 1. They just need to be rewritten a bit, of course.
“URL contains” rules, which are available in standard Performance Max campaigns, will be expanding to Performance Max campaigns with product feeds as well. You can use “URL contains” rules to target traffic based on specific page categories on your website. For instance, if you’re an athletic apparel store, you can target your campaign specifically to all pages on your site that have “shoes” in the URL.
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