While both newspapers addressedthree componants of the larger conflictbetween church leaders, lawyers andlawmakers, their incongruent treat-ment of this subject suggests they wereappealing to a very different audience

This frame wasmade relevant by language emphasiz-ing the religious affiliation of lawmak-ers, allegations by lawmakers of reli-gious bias and criticism directed at anLDS public relations campaign, alleg-ing it would unduly influence Mor-mon city officials.

The two newspapers differed con-siderably in those features made sa-lient in explaining this conflict.

Two studies, forexample, found that broadcast andprint news coverage of fundamental-ists emphasized "conflict" and theirpolitical activities, resulting in storiesthat often portrayed them as "intoler-ant and forceful in imposing their viewson others."

Inshort, framing is "a central organizingidea for making sense of relevant is-sues and suggesting what is the is-sue."' It is manifest when journalists"select some aspects of a perceivedreality and make them more salient."*