13 Matching Annotations
  1. Last 7 days
    1. The resulting “Customer Service for Anything” hotline promises callers that a Zappos staffer will give them Netflix recommendations, check the inventory levels at their local grocery store, or just be a friendly voice for someone feeling isolated in a lockdown situation.9

      This is another fascinating model from Zappos. I had no idea they were so creative in their business models and the way they operate. I think this makes them stand out but I am just now learning this so apparently it was before things could go viral. I think if this was happening right now with tik tok and other social media people would be all over a customer service representative for Zappos that can help you with shoes and also tell you what to watch on Netflix.

    2. The company believes that individuals who take this opportunity are not committed to Zappos, and it would rather pay individuals to leave than hold on to potentially dissatisfied employees.2

      This is really interesting and I am surprised I have never heard of this before. Honestly I feel like this is a dangerous model because I don’t know how many people feel that “loyal” to a low level retail company like Zappos. This would be different if it was a company like Nike where employees are so committed that you could offer thousands and I don’t think they would take it and leave.

  2. Nov 2022
    1. Marketing Madness!

      This is a source used for evidence. I looked it up and this is a book about handling the advertising world of today. This is textual support (P. 137).

    2. Between the ages of 2 and 11 years old, children see more than 25,000 advertisements a year on television alone.

      Seeing that 2 year olds are being targeted and seeing these many ads really shocks the reader. This is a good use of scare tactics (P. 119).

    3. Four-year-olds unable to play without special Batman shooters! Five-year-olds wanting bras and bikini underwear so they can be like teenage movie stars! Six-year-olds regularly being sent to the principal for attacking unsuspecting classmates! What's going on? Are these stories that would have occurred 25 years ago? What do they say about children and childhood of today? Should we be concerned? And what can we do about it?

      This is good use of a hook to introduce the issue and why it is relevant today. It also uses goodwill because the writer is trying to promote a better future. (P. 98).

    4. The stories at the beginning of this article illustrate a few of the ways media and commercial culture [are] affecting children's behavior.

      Topic sentence relates back to the thesis

  3. Oct 2022
    1. this sudden, clandestine decision to station strategic weapons for the first time outside of Soviet soil--is a deliberately provocative and unjustified change in the status quo which cannot be accepted by this country, if our courage and our commitments are ever to be trusted again by either friend or foe. 

      This is an example of cause and effect (P.140). Kennedy explains of the betrayal they have experienced from Cuba and that because of this they are not to trust anyone outside of the U.S.

    2. Upon receiving the first preliminary hard information of this nature last Tuesday

      This is an example of authority (P. 102) because he is telling the citizens that he was the first to receive this information.

    3. intermediate range ballistic missiles--capable of traveling more than twice as far--and thus capable of striking most of the major cities in the Western Hemisphere, ranging as far north as Hudson Bay, Canada, and as far south as Lima, Peru. In addition, jet bombers, capable of carrying nuclear weapons, are now being uncrated and assembled in Cuba, while the necessary air bases are being prepared. 

      Here Kennedy uses facts (P. 141) in oder to inform citizens with no knowledge of military tactics or weapons, what is happening

    4. This Government, as promised, has maintained the closest surveillance of the Soviet Military buildup on the island of Cuba.

      This statement shows the exigence because it is being monitored closely therefore showing that this is an urgent matter.

    5. I directed that our surveillance be stepped up. And having now confirmed and completed our evaluation of the evidence and our decision on a course of action, this Government feels obliged to report this new crisis to you in fullest detail. 

      Kennedys belief is that the citizens of the U.S should be informed of the crisis that is at hand because they are taking action and the citizens need not worry.