19 Matching Annotations
  1. Jan 2019
    1. Els Aerts, co-founder and managing partner of AGConsult found that only about 5% of her users were using search. And while some studies find higher numbers, everyone seems to agree that searchers are in the minority.

      Wonder if they will mention later one can be both searchers and browsers; browsing most of the time when you don't exactly know what you're looking for; searching when you have a specific goal you're trying to achieve on a website.

      Searching usually less successful (many websites have shit search functions) so people are less likely to use it as well. Might account for the 5% figure.

    2. ‘Browsers’ want to see every possible link on one big giant JavaScript menu. Browsers HATE this because it gives them too many choices. They would rather make several simple choices than one big honking one.”

      I agree, but possibly a Western-centric pov?

    3. users clicking is a good thing, so long as those clicks reward the user.

      chatbot "pick-your-adventures" are NOT rewarding because it's not meaningful...why?

    4. To understand the difference between browsers and searchers, consider the professors we all had in college. Most of us have had a professor who got straight to the point, clearly and systematically lectured in a way that was easy to outline. Most of us have also had a professor who wandered out on tangents, would pause the entire lesson to focus on a new idea, or preferred storytelling over summarizing. Perhaps the first professor was dry and boring, perhaps she was refreshingly efficient and articulate. Perhaps the second professor was inspiring and spellbinding, perhaps he was exhausting and impossible to follow.

      analogy to explain how browsing and searching can be both good and bad experiences, just depends on how you implement it

    1. Data-driven design (design that is determined by the most clicks, interactions, conversions) isn't very good

      why does this happen?

  2. Sep 2016
  3. Aug 2016
    1. 베스트 웹문서라고 하여 가장 '맞을듯'한 문서를 상위로 올려주는 등의 기능 등이 2010년 3월 대폭 추가되었다. 덕분에 과거에 비해 외계인 고문한 듯 괄목성장했다.

      explains the growth and overtaking daum graph above.

    2. 그야말로 컨텐츠의 승리.

      the language barrier is huge. naver succeeded in making a portal website that generated its own content.

  4. usir.salford.ac.uk usir.salford.ac.uk
    1. evidence provided by previous studies [4, 5, 6]

      look into these studies

    2. formatting of a list on the screen affected American users significantly with a vertical display format leading to faster responses to tasks. The formatting of a list on the screen had no significant effect on the response time among Chinese users.

      found answer to "do Americans like lists?" yes, yes they do.

    1. It was found that accuracy and precision for Asian participants was worse than that for African and Caucasian participants. No significant differences were found between the latter two ethnic groups.

      lol small asian eyes.

    1. koreans prefer grids to lists?? fits the eye study movement

    1. 구글이 갈수록 명성을 떨치는 이유는님이 지적하신대로, 각종 서비스들을 문어발식으로 확장하기 때문인데요유투브, 지메일, 구글 플러스, 구글 북, 구글 맵 등..

      google services: different brand identities, although they offer services under the same company, the services seem all very distinct to each other and aren't tied to the "google" image??

      meanwhile naver is a portal website and you must first go through naver.com rather than directly to their services. so their services all are under the shadow of naver.


    1. image’s tendency to win dramatically dropped when it contained more than 3 people.
    2. two images of villainous characters seen below significantly outperformed all others:
    3. this diversity was reflected in the winning images and how much they varied between different countries and cultures:
    4. but regional nuances can be powerful