Taking this a step further, the perk of having a spike in new users is that their trial periods more-or-less overlap. Usually when a new user signs up, they will poke around the product and maybe send in a bug report, a feature request or another piece of feedback. If I reply and address their feedback by putting in a fix or shipping their requested feature within days, more often than not, they end up converting into a happy customer.
市场与工程的结合。
当 Jen 做一轮推广后,会有一波新用户集中注册和试用,他们会提出自己想要的特性或者反馈 bug。这时 Jen 会抓紧把这些建议收集起来,并且在几天内集中精力开发和修复,并在用户的 15 天试用期结束前将这些功能发布,再通知一波用户。此时用户的转化率比较高。
这是个很聪明且实诚的方法。