Sections of the "makeup" tab; paired text with small images to help lead customers to the proper tab. Helps with customers who may have dyslexia or get overwhelmed with lots of on-screen text, and have a reference for what the tabs mean.

AI feature built into the site to ask questions about products, shipping, and acting as a beauty advisor online. Building this feature straight into the product page allows someone who might not be able to get into a Sephora storefront to ask the questions they need answered regarding their skin type and concerns.

Gives users the ability to access Sephora from various modes of points, such as in person shopping, delivery, and curb side pickup. This gives customers a variety of way to access the store, which allows more customers who would be limited to get the best beauty supplies.

When text to speech is activated, the speech will announce the colour of the shade you have selected, and the type of shade it is, as well as type of finish. This helps by when someone is blind or low vision, they can have a better description on what the colour of the product is, rather than just the same.