First, there are always dissenters within each group who speak out against the new corporate identity, and they are especially likely to be taken seriously by the very audiences targeted by strategic essentialism. Second, white conservatives have caught on to this strategy: they routinely denounce affirmative action, for instance, by quoting Martin Luther King, as if his only goal was “color blindness” rather than real economic and social equality. They snipe, fairly effectively, at any group which puts forward corporate claims for any ethnic group by calling them racist
there goes your credibility