Luddite. December 2023. Page Version ID: 1189255462. URL: https://en.wikipedia.org/w/index.php?title=Luddite&oldid=1189255462 (visited on 2023-12-10).

As a social media user, we hope you are informed about things like: how social media works, how they influence your emotions and mental state, how your data gets used or abused, strategies in how people use social media, and how harassment and spam bots operate. We hope with this you can be a more informed user of social media, better able to participate, protect yourself, and make it a valuable experience for you and others you interact with. For example, you can hopefully recognize when someone is intentionally posting something bad or offensive (like the bad cooking videos we mentioned in the Virality chapter, or an intentionally offensive statement) in an attempt to get people to respond and spread their content. Then you can decide how you want to engage (if at all) given how they are trying to spread their content.

Margaret Kohn and Kavita Reddy. Colonialism. In Edward N. Zalta and Uri Nodelman, editors, The Stanford Encyclopedia of Philosophy. Metaphysics Research Lab, Stanford University, spring 2023 edition, 2023. URL: https://plato.stanford.edu/archives/spr2023/entries/colonialism/ (visited on 2023-12-10).

So, what Meta does to make money (that is, how shareholders get profits), is that they collect data on their users to make predictions about them (e.g., demographics, interests, etc.). Then they sell advertisements, giving advertisers a large list of categories that they can target for their ads. The way that Meta can fulfill their fiduciary duty in maximizing profits is to try to get: More users: If Meta has more users, it can offer advertisers more people to advertise to. More user time: If Meta’s users spend more time on Meta, then it has more opportunities to show ads to each user, so it can sell more ads. More personal data: The more personal data Meta collects, the more predictions about users it can make. It can get more data by getting more users, and more user time, as well as finding more things to track about users. Reduce competition: If Meta can become the only social media company that people use, then they will have cornered the market on access to those users. This means advertiser

Trauma and Shame. URL: https://www.oohctoolbox.org.au/trauma-and-shame (visited on 2023-12-10).

Shame is the feeling that “I am bad,” and the natural response to shame is for the individual to hide, or the community to ostracize the person. Guilt is the feeling that “This specific action I did was bad.” The natural response to feeling guilt is for the guilty person to want to repair the harm of their action. In this view [r1], a good parent might see their child doing something bad or dangerous, and tell them to stop. The child may feel shame (they might not be developmentally able to separate their identity from the momentary rejection). The parent may then comfort the child to let the child know that they are not being rejected as a person, it was just their action that was a problem. The child’s relationship with the parent is repaired, and over time the child will learn to feel guilt instead of shame and seek to repair harm instead of hide.

Doxing. December 2023. Page Version ID: 1189390304. URL: https://en.wikipedia.org/w/index.php?title=Doxing&oldid=1189390304 (visited on 2023-12-10).

You might remember from Chapter 14 that social contracts, whether literal or metaphorical, involve groups of people all accepting limits to their freedoms. Because of this, some philosophers say that a state or nation is, fundamentally, violent. Violence in this case refers to the way that individual Natural Rights and freedoms are violated by external social constraints. This kind of violence is considered to be legitimated by the agreement to the social contract. This might be easier to understand if you imagine a medical scenario. Say you have broken a bone and you are in pain. A doctor might say that the bone needs to be set; this will be painful, and kind of a forceful, “violent” action in which someone is interfering with your body in a painful way. So the doctor asks if you agree to let her set the bone. You agree, and so the doctor’s action is construed as being a legitimate interference with your body and your freedom. If someone randomly just walked up to you and started pulling at the injured limb, this unagreed violence would not be considered legitimate. Likewise, when medical practitioners interfere with a patient’s body in a way that is non-consensual or not what the patient agreed to, then the violence is considered illegitimate, or morally bad. We tend to think of violence as being another “normatively loaded” word, like authenticity. But where authenticity is usually loaded with a positive connotation–on the whole, people often value authenticity as a good thing–violence is loaded with a negative connotation. Yes, the doctor setting the bone is violent and invasive, but we don’t usually call this “violence” because it is considered to be a legitimate exercise of violence. Instead, we reserve the term “violence” mostly for describing forms of interference that we consider to be morally bad.

MeToo movement. December 2023. Page Version ID: 1188872853. URL: https://en.wikipedia.org/w/index.php?title=MeToo_movement&oldid=1188872853 (visited on 2023-12-08).

This small percentage of people doing most of the work in some areas is not a new phenomenon. In many aspects of our lives, some tasks have been done by a small group of people with specialization or resources. Their work is then shared with others. This goes back many thousands of years with activities such as collecting obsidian [p36] and making jewelry, to more modern activities like writing books, building cars, reporting on news, and making movies.

Brian Resnick. The 2018 Nobel Prize reminds us that women scientists too often go unrecognized. Vox, October 2018. URL: https://www.vox.com/science-and-health/2018/10/2/17929366/nobel-prize-physics-donna-strickland (visited on 2023-12-08).

One concept that comes up in a lot of different ethical frameworks is moderation. Famously, Confucian thinkers prized moderation as a sound principle for living, or as a virtue, and taught the value of the ‘golden mean’, or finding a balanced, moderate state between extremes. This golden mean idea got picked up by Aristotle—we might even say ripped off by Aristotle—as he framed each virtue as a medial state between two extremes. You could be cowardly at one extreme, or brash and reckless at the other; in the golden middle is courage. You could be miserly and penny-pinching, or you could be a reckless spender, but the aim is to find a healthy balance between those two. Moderation, or being moderate, is something that is valued in many ethical frameworks, not because it comes naturally to us, per se, but because it is an important part of how we form groups and come to trust each other for our shared survival and flourishing. Moderation also comes up in deontological theories, including the political phil

Anya Kamenetz. Facebook's own data is not as conclusive as you think about teens and mental health. NPR, October 2021. URL: https://www.npr.org/2021/10/06/1043138622/facebook-instagram-teens-mental-health (visited on 2023-12-08).

While there are healthy ways of sharing difficult emotions and experiences (see the next section), when these difficult emotions and experiences are thrown at unsuspecting and unwilling audiences, that is called trauma dumping [m11]. Social media can make trauma dumping easier. For example, with parasocial relationships, you might feel like the celebrity is your friend who wants to hear your trauma. And with context collapse, where audiences are combined, how would you share your trauma with an appropriate audience and not an inappropriate one (e.g., if you re-post something and talk about how it reminds you of your trauma, are you dumping it on the original poster?). Trauma dumping can be bad for the mental health of those who have this trauma unexpectedly thrown at them, and it also often isn’t helpful for the person doing the trauma dumping either:

Twitter's Main Character. September 2020. URL: https://knowyourmeme.com/memes/twitters-main-character (visited on 2023-12-08).

Content is sometimes shared without modification fitting the original intention, but let’s look at ones where there is some sort of modification that aligns with the original intention. We’ll include several examples on this page from the TikTok Duet feature, which allows people to build off the original video by recording a video of themselves to play at the same time next to the original. So for example, This tweet thread of TikTok videos (cross-posted to Twitter) starts with one Tiktok user singing a short parody musical [l19] of an argument in a grocery store. The subsequent tweets in the thread build on the prior versions, first where someone adds themselves singing the other half of the argument, then where someone adds themselves singing the part of their child, then where someone adds themselves singing the part of an employee working at the store[1]:

Systemic bias. November 2023. Page Version ID: 1185361788. URL: https://en.wikipedia.org/w/index.php?title=Systemic_bias&oldid=1185361788 (visited on 2023-12-07).

Friends or Follows:# Recommendations for friends or people to follow can go well when the algorithm finds you people you want to connect with. Recommendations can go poorly when they do something like recommend an ex or an abuser because they share many connections with you. Reminders:# Automated reminders can go well in a situation such as when a user enjoys the nostalgia of seeing something from their past. Automated reminders can go poorly when they give users unwanted or painful reminders, such as for miscarriages [k7], funerals, or break-ups [k8] Ads:# Advertisements shown to users can go well for users when the users find products they are genuinely interested in, and for making the social media site free to use (since the site makes its money from ads). Advertisements can go poorly if they become part of discrimination (like only showing housing ads to certain demographics of people [k9]), or reveal private information (like revealing to a family that someone is pregnant [k10])

Social model of disability. November 2023. Page Version ID: 1184222120. URL: https://en.wikipedia.org/w/index.php?title=Social_model_of_disability&oldid=1184222120#Social_construction_of_disability (visited on 2023-12-07).

When designers and programmers don’t think to take into account different groups of people, then they might make designs that don’t work for everyone. This problem often shows up in how designs do or do not work for people with disabilities. But it also shows up in other areas as well.

Private message. November 2023. Page Version ID: 1185376021. URL: https://en.wikipedia.org/w/index.php?title=Private_message&oldid=1185376021 (visited on 2023-12-05).

There are many reasons, both good and bad, that we might want to keep information private. There might be some things that we just feel like aren’t for public sharing (like how most people wear clothes in public, hiding portions of their bodies) We might want to discuss something privately, avoiding embarrassment that might happen if it were shared publicly We might want a conversation or action that happens in one context not to be shared in another (context collapse) We might want to avoid the consequences of something we’ve done (whether ethically good or bad), so we keep the action or our identity private We might have done or said something we want to be forgotten or make at least made less prominent We might want to prevent people from stealing our identities or accounts, so we keep information (like passwords) private We might want to avoid physical danger from a stalker, so we might keep our location private We might not want to be surveilled by a company or government that could use our actions or words against us (whether what we did was ethically good or bad) When we use social media platforms though, we at least partially give up some of our privacy. For example, a social media application might offer us a way of “Private Messaging” [i1] (also called Direct Messaging) with another user. But in most cases those “private” messages are stored in the computers at those companies, and the company might have computer programs that automatically search through the messages, and people with the right permissions might be able to view them directly. In some cases we might want a social media company to be able to see our “private” messages, such as if someone was sending us death threats. We might want to report that user to the social media company for a ban, or to law enforcement (though many people have found law enforcement to be not helpful), and we want to open access to those “private” messages to prove that they were sent.

Web tracking. October 2023. Page Version ID: 1181294364. URL: https://en.wikipedia.org/w/index.php?title=Web_tracking&oldid=1181294364 (visited on 2023-12-05).

Social Media platforms use the data they collect on users and infer about users to increase their power and increase their profits. One of the main goals of social media sites is to increase the time users are spending on their social media sites. The more time users spend, the more money the site can get from ads, and also the more power and influence those social media sites have over those users. So social media sites use the data they collect to try and figure out what keeps people using their site, and what can they do to convince those users they need to open it again later. Social media sites then make their money by selling targeted advertising, meaning selling ads to specific groups of people with specific interests. So, for example, if you are selling spider stuffed animal toys, most people might not be interested, but if you could find the people who want those toys and only show your ads to them, your advertising campaign might be successful, and those users might be happy to find out about your stuffed animal toys. But targeting advertising can be used in less ethical ways, such as targeting gambling ads at children, or at users who are addicted to gambling, or the 2016 Trump campaign ‘target[ing] 3.5m black Americans to deter them from voting’ [h18].

Concern troll. October 2023. Page Version ID: 76467190. URL: https://en.wiktionary.org/w/index.php?title=concern_troll&oldid=76467190 (visited on 2023-12-05).

If the immediate goal of the action of trolling is to cause disruption or provoke emotional reactions, what is it that makes people want to do this disruption or provoking of emotional reactions? Some reasons people engage in trolling behavior include: Amusement: Trolls often find the posts amusing, whether due to the disruption or emotional reaction. If the motivation is amusement at causing others’ pain, that is called doing it for the lulz [g6]. Gatekeeping: Some trolling is done in a community to separate out an ingroup from outgroup (sometimes called newbies or normies). The ingroup knows that a post is just trolling, but the outgroup is not aware and will engage earnestly. This is sometimes known as trolling the newbies. Feeling Smart: Going with the gatekeeping role above, trolling can make a troll or observer feel smarter than others, since they are able to see that it is trolling while others don’t realize it. Feeling Powerful: Trolling sometimes gives trolls a feeling of empowerment when they successfully cause disruption or cause pain.** Advance and argument / make a point: Trolling is sometimes done in order to advance an argument or make a point. For example, proving that supposedly reliable news sources are gullible by getting them to repeat an absurd gross story [g5]. Punish or stop: Some trolling is in service of some view of justice, where a person, group or organization is viewed as doing something “bad” or “deserving” of punishment, and trolling is a way of fighting back.

What is user friction? Why you're losing users and how to stop. August 2023. URL: https://www.fullstory.com/user-friction/ (visited on 2023-11-24).

Affordances [e28] are what a user interface lets you do. In particular, it’s what a user interface makes feel natural to do. So for example, an interface might have something that looks like it should be pressed, or an interface might open by scrolling a little so it is clear that if you touch it you can make it scroll more (see a more nuanced explanation here [e29])

Thomas T. Hills. The calculus of ignorance. Behavioural Public Policy, 7(3):846–850, July 2023. URL: https://www.cambridge.org/core/journals/behavioural-public-policy/article/calculus-of-ignorance/14E02A10E307E3FDEFE0E7C86D9E4126 (visited on 2024-04-01), doi:10.1017/bpp.2022.6.

Think for a minute about consequentialism. On this view, we should do whatever results in the best outcomes for the most people. One of the classic forms of this approach is utilitarianism, which says we should do whatever maximizes ‘utility’ for most people. Confusingly, ‘utility’ in this case does not refer to usefulness, but to a sort of combo of happiness and wellbeing. When a utilitarian tries to decide how to act, they take stock of all the probable outcomes, and what sort of ‘utility’ or happiness will be brought about for all parties involved. This process is sometimes referred to by philosophers as ‘utility calculus’. When I am trying to calculate the expected net utility gain from a projected set of actions, I am engaging in ‘utility calculus’ (or, in normal words, utility calculations). Now, there are many reasons one might be suspicious about utilitarianism as a cheat code for acting morally, but let’s assume for a moment that utilitarianism is the best way to go. When you undertake your utility calculus, you are, in essence, gathering and responding to data about the projected outcomes of a situation. This means that how you gather your data will affect what data you come up with. If you have really comprehensive data about potential outcomes, then your utility calculus will be more complicated, but will also be more realistic. On the other hand, if you have only partial data, the results of your utility calculus may become skewed. If you think about the potential impact of a set of actions on all the people you know and like, but fail to consider the impact on people you do not happen to know, then you might think those actions would lead to a huge gain in utility, or happiness. When we think about how data is used online, the idea of a utility calculus can help remind us to check whether we’ve really got enough data about how all parties might be impacted by some actions. Even if you are not a utilitarian, it is good to remind ourselves to check that we’ve got all the data before doing our calculus. This can be especially important when there is a strong social trend to overlook certain data. Such trends, which philosophers call ‘pernicious ignorance’, enable us to overlook inconvenient bits of data to make our utility calculus easier or more likely to turn out in favor of a preferred course of action.

Pseudocode. November 2023. Page Version ID: 1185265918. URL: https://en.wikipedia.org/w/index.php?title=Pseudocode&oldid=1185265918 (visited on 2023-11-17).

Variables are a way of saving information on the computer, so we can use it later in the computer program. In a cooking recipe, the equivalent would be spaces, containers, bowls, or cups to hold ingredients. So you might place the ingredients on the counter in preparation for cooking. Or you might combine some ingredients in a mixing bowl, so the mixing bowl holds the combined ingredients through each step, like:

Being and becoming an exemplary person (e.g., benevolent; sincere; honoring and sacrificing to ancestors; respectful to parents, elders and authorities, taking care of children and the young; generous to family and others). These traits are often performed and achieved through ceremonies and rituals (including sacrificing to ancestors, music, and tea drinking), resulting in a harmonious society.

Consequentialism# Sources [b46] [b47] Actions are judged on the sum total of their consequences (utility calculus) The ends justify the means. Utilitarianism: “It is the greatest happiness of the greatest number that is the measure of right and wrong.” That is, What is moral is to do what makes the most people the most happy.