Possessing the concept KNISH entails being about to think about knishes.3 This is why it makes sense for someone to say that she knows the word “knish” but doesn’t know what the word means, but it is incoherent to say that one has the concept KNISH but has no idea what a knish is.
You might know the word “knish”—you’ve heard or read it—but not know what it refers to. In that case, you know the word’s sound or spelling, but you don’t really have the concept. But if you truly have the concept KNISH, it wouldn’t make sense to say you have no idea what a knish is, because some understanding is part of having the concept?