Quote: "Elevate your delivery game with GFS’ proven, tech-powered, multi-carrier logistics and operational excellence." Comment: Internal links - very important for this page in particular

• https://gfsdeliver.com/gfs-in-the-press/in-the-press-how-does-last-mile-delivery-affect-your-ecommerce-brand/
• https://gfsdeliver.com/blog/bringing-it-home-expert-tips-for-last-mile-delivery-in-the-homeware-industry/
• https://gfsdeliver.com/blog/final-mile-delivery-tracking-in-multi-carrier-shipping-to-handle-high-order-volumes/

link to https://gfsdeliver.com/enterprise-carrier-management/

link to https://gfsdeliver.com/enterprise-carrier-management/

link the content to https://gfsdeliver.com/enterprise-carrier-management/

I like all the headers and for the content they have the headers should be H2s but they are stuffed with keywords.

Every title is multi-carrier shipping which is sending a lot of signals to search that is contributing to the cannibilisation

If we have some content relating to integrations it will explain better what this information is for search and it may dilute the cannibalisation we are seeing

If we have some content relating to partners it will explain better what this information is for search and it may dilute the cannibalisation we are seeing

We would suggest a sign off paragraph to stress brand values and a clear cta to where next - In this instance we may want to hold off to ensure we dont need to use the keywords we are trying to remove

remove h2

remove h2

We would be looking at just two mentions of multi-carrier within this section

If you dont want to remove from title we can remove multi-carrier from here - change to our or gfs

Can we change this to our or GFS to reduce keyword stuffing

Can we remove multi-carrier to reduce keyword stuffing

Can we change this to our or GFS to reduce keyword stuffing

Can we change this to our software to reduce keyword stufing

Can we change this to "our" or "GFS" to reduce keyword stuffing

H1 needs to be updated to include the phrase mini guide

GFS Mini Guide to Multi-Carrier Shipping Software

We can underneath the H1 keep - All you need to know etc But ensure it has no html header code

Update meta title: Mini Guide To Multi-Carrier Shipping Software | Blog | GFS

Update meta description: This guide explores multi-carrier shipping software, how it supports courier management and what to look for in a solution. Read more.

Update meta title : What is a Managed Multi-Carrier Parcel Service? | Blog | GFS

Update meta description What is managed multi-carrier delivery? This blog guide explains the concept, key benefits and common use cases. Read more.

Can we change this cta to remove the keyword stuffing

Can this change to which is where GFS services come in

or similar to remove the keyword stuffing

can we change this to "How GFS can help your business" or similar (aim to remove the keyword)

can we reword this to not include the keyword

Can we hyperlink this content https://gfsdeliver.com/managed-multi-carrier-services/

We need to reduce the mentions of multi-carrier as this is very keyword stuffed. There is more mentions on this page than there is on the main page

https://gfsdeliver.com/managed-multi-carrier-services/

Hyperlink to https://gfsdeliver.com/managed-multi-carrier-services/

update meta description - A clear, practical guide to managed multi-carrier delivery, covering benefits, challenges and use cases. Download the free ebook.

New meta title: The Complete Guide to Managed Multi-Carrier Delivery | GFS

Can we tweak this content to remove managed multi carrier delivery

Suggest removing to reduce keyword stuffing

Suggest removing to reduce keyword stuffing

Can we remove this as we have duplicate content

Remove H2

Remove the h3 from with GFS eCommerce Delivery Solutions

This is really powerful section and could get picked up by AI - we would suggest 40 words with a micro summary of the whole page

Update page title

Out-of-Home Delivery Solution | GFS

Overall the page is well setup. I feel that if we can include some of the keyword terms through the content it will rank without needing to overhaul the pages.

My only suggestion would be just before the Enquiry form and under first block of content. You could add a nice section with two columns that highlights the software features in one column (easy keyword placement) and the customer service features in the other column

Remove the H tag

Update meta description in line with keywords

Multi channel delivery software for smarter shipping. One multi channel delivery solution connecting multiple delivery channels for seamless service.

Marketplace & Multi-Channel Integrations | GFS Delivery Update meta Title to

Multi-Channel Delivery Solution Integrations | GFS

We would advise to add solution or software before integrations - this is the h1 and holds a lot of SEO power

This is a great place to extend the content and include a keyword

The whole page needs to look at including terms like software, solution, service in the content of any content on this page - keywords are multi channel delivery software multi channel delivery solution multi channel shipping software multi channel service delivery multiple delivery channels

Can we add the word services within the meta description - similar to below

Streamline returns management with GFS. Cut costs, improve efficiency and create exceptional customer service and experience.

Can we make this a H3

There is another blank H2 in the HTML above this sub heading - please can we remove it

There is a black H2 HTML in this section - can we remove it

Remove the H3

We could use a section that really talks about the service you give. There is power in providing that 60-100 words of written text over everything being bullet points

it makes it easier for search but we believe that the LLMs need that 40 odd word micro summary that binds each section together - we feel that this is the key to success in AI

could we extend this to say something like

Returns are unavoidable in online retail, but they don’t have to cost you time, money or customers with a managed returns service

Can we have Smarter Returns Management Services with GFS

With services not being in the title this is the perfect and powerful place (above the fold) to add a little more content to include Service as a word within it

Meta Title update to align with keywords We understand the theory behind the writing of the meta title but we are not harnessing the power of keywords in the correct places. H1 is perfect for the bigger message but the meta title needs to be simple / straight to the point

from Returns Management | Simplify Returns with GFS

to Returns Management Services | GFS

I dont think i will win this but it would be great for this to be software, solutions or platform over technology

This page has some decent rankings for the very specific terms returns management software returns management solution returns platform returns software

We need to look at including in content updates the software, solution and platform words in relation to the returns offering. It does not have to be exact as written above but we need around 10 mentions combined of the above terms to help give it a push it to being more relevant

meta title can it be updated to avoid search confusion

Last Mile Delivery Solutions | GFS

Amend the meta description to the condensed 150 characters

GFS simplifies last-mile delivery with smart tech, proactive support and multi-carrier choice, giving retailers seamless, scalable UK and international delivery.

We would add a section that relates directly to the technology as there is lots of search keywords about last mile software, solutions, platforms

We would advise a section after here that speaks directly to what the services are (this is very common on the top ranking pages)

It may mean we want to split this section into what you do and why choose you

This would be good if you could cite the customer name and company as text below the quote

We would move this below the benefits section

Can we highlights a couple of the blogs or resources related to this page to stay consistent with the rest of the website landing pages

The word count on this page is very low (under 400) - we would advise looking to double that word count

Internal links - very important for this page in particular * https://gfsdeliver.com/gfs-in-the-press/in-the-press-how-does-last-mile-delivery-affect-your-ecommerce-brand/ * https://gfsdeliver.com/blog/bringing-it-home-expert-tips-for-last-mile-delivery-in-the-homeware-industry/ * https://gfsdeliver.com/blog/final-mile-delivery-tracking-in-multi-carrier-shipping-to-handle-high-order-volumes/

Change the H2s to H3s

Achieving an average performance level of 99.3% across delivery

GFS Logistics Brochure

Remove the h tag

Take the pressure off and grow your business faster with scalable logistics and fulfilment services

Change to H4

Change H2s for the four boxes to H3s

remove H2

Can we update the meta description so it discusses the specifics of operations

Suggestion Discover how the GFS Operations team ensures seamless, dependable logistics with the expertise and support retailers need to keep shipments on track.

After the video can we add a section that expands on logistics and fulfilment

I know they are not huge focus areas for the business but it seems to be part of the user journey that they would want to know about all logistics (fulfilment and logistics)

Can we add in a section above the video that relates to Operations in relation to 30 words each eCommerce International Multi-Carrier Delivery Management GFS Enterprise Carrier Management Software

And link to those pages

Is there a page we could link to with a CTA? especially if we do one line of boxes - where do we want the user to go next?

Can we offer any power to our main pages?

We would suggest a intro section of 50 words to give a broad arching introduction to operations

Take some details from the boxes below maybe as this would be better if the 4 boxes were all on the same line and the stand out parts of each section

Meta title change - Current title is mixed with ecommerce intent and carrier management

Carrier Management Operations| GFS

Internal links from the below pages to this one

• https://gfsdeliver.com/blog/everything-you-need-to-know-for-parcel-returns-management/
• https://gfsdeliver.com/blog/beyond-the-box-how-health-and-beauty-ecommerce-brands-can-optimise-returns-management/
• https://gfsdeliver.com/blog/how-to-use-post-peak-ecommerce-returns-to-build-customer-loyalty/
• https://gfsdeliver.com/infographics/why-returns-matter/
• https://gfsdeliver.com/blog/resetting-customer-expectations-the-state-of-ecommerce-returns-in-2022/

Please can we change the H2s to H3s

Above the final section (Complete the circle) there is an opportunity to add a section in about GFS in relation to your USPs, brand and customer service?

Didnt feel that there was that explicit message here

Remove H3's and just a

Hoping Sambi provides some more copy to go between the H2 and the below boxes

Can we update this to Business Benefits to Returns Management Solution?

If not then H3 please

remove the h tags just

H3 please

Remove header tags just

please

Can we make this a H3

If Sambi provides another section of content with a kw header that should be the H2

The page has a total word count of 562 - we would want that much closer to 800 words

The page in search terms just feels like it misses context and the full story - its more the bulleted highlights

Can we expand this section out - we want the context around why you need to get it right and what is wrong with it (or could be) wrong with it

Can these two sit side by side rather than on top of each other

can we tweak the content here to increase the relevance around the keywords - returns platform, software etc

Can we ad returns in the middle

Can we include a CTA link to the main ECM page as a next step

This is a hugely important section for SEO especially for mobile. We need a 50-100 word section introducing the returns softare and services.

Thinking about AI tech we want the crawlers to get this page and go yep this is what it is aboiut

Meta description can be slightly longer

examples Fast, affordable returns management software that simplifies ecommerce returns with Global Returns Pro, improving efficiency and customer experience.

Streamline ecommerce returns with fast, affordable returns management software. Global Returns Pro simplifies processes and boosts customer satisfaction.

Fast, affordable returns management software to simplify ecommerce returns. Global Returns Pro improves efficiency, visibility, and customer satisfaction.

Can we extend this section to 20-50 words that can expand on exactly what this page is about and think about the keywords. This sort of area is great for adding micro summaries for ai tech

"Our Global returns management solution offers businesses the opportunity to reduce returns with one simple platform"

Meta Title to be changed as over optimised and Google has changed it to your H1

Return Management Software | GFS Global Returns Pro

The page is doing ok in search but it needs to look at the content to add the following words software, solution and platform in the context as it being returns software,platform etc

The use of these keywords is not specific to returns as other serps results

Look to add a couple of sentences as a summary of the page

Leave as normal text (not a header)

remove h tag

remove h tag

remove h tag

remove h tag

Can we add an additional box that would cover eCommerce key benefits

Can we look at how we can add a section or add eCommerce into this work as these are the main keywords for the page that we are not competitively ranking for at the moment

Can we remove to reduce keyword stuffing

Can we add a section that is similar to the section on the US page. It would sit between the key benefits section and the tax section

"What sets apart GFS International’s UK to USA Parcel Shipping Services?"

can we remove to reduce keyword stuffing

can we remove to reduce keyword stuffing

can we remove to reduce keyword stuffing

We would advise amending this content into one title (h2) and a section of content

Example Simplify Your cross Border Logistics and Ship to Canada with GFS

Expanding your eCommerce reach to Canada is easy with GFS. Our multi-carrier delivery solution takes the complexity out of cross-border logistics, giving you one seamless platform to manage every shipment. From customs documentation to carrier selection, GFS connects you with trusted international partners to ensure fast, reliable delivery across Canada. With transparent tracking, competitive rates, and expert support, you can focus on growing your business while we handle the logistics. Simplify your international shipping, reduce operational hassle, and keep your Canadian customers happy with an all-in-one delivery solution from GFS.

can we remove to reduce keyword stuffing

can we remove to reduce keyword stuffing

Your USA page is your best page from all aspects - it works as a good template for this page

We would add a bigger title and use keywords like eCommerce

"eCommerce Shipping Solution to Canada"

I have optimised for SEO and made a few suggestions of additional content but this page is ranking well on its own

We would add a small closing section with some of GFS brand values and services - relate back to the tech and you customer service

We would add some content to add context to this section

Amend to H3

Can we add a blurb of content for text here and amend the H2 to a h3

Amend to H3

Amend to H3

We would advise a small blurb of content to explain that this is the options you offer for domestic ecommerce Shipping

We have two of those empty h2 tags again in this section

Either remove the H tag or update the content to something that is more optimised

we want this title to relate back to domestic ecommerce shipping

Remove h tag

Amend to H3

Can we add a short sentence under each title to advise what that link goes to - a bit more context for the user

Remove h tag

Remove h tag

Remove h tag

Remove h tag

Remove h tag

Remove h tag

Remove h tag

Change meta description to

Streamline UK domestic e-commerce deliveries with GFS. Access multi-carrier services all under one platform for competitive rates and reliable performance.

Meta title: Domestic eCommerce Shipping with GFS - GFS

Change to

Domestic eCommerce Shipping - Multi-Carrier Shipping - GFS

Sambi - do we have content like the below as it would be a great blog idea

https://www.fedex.com/en-gb/shipping-channel/ecommerce/beginners-guide.html

Can we look at the weightings for the page for desktop - the content needs to be more of a hero

We need an opening paragraph of content around 50 words

Example and H2 header

Why Domestic eCommerce Shipping with GFS?

Discover how GFS simplifies UK domestic eCommerce delivery with a single multi-carrier platform, competitive pricing, and flexible services. Whether you’re shipping parcels, large items or offering click & collect, we streamline your logistics so you can focus on growing your business.

Please can we add an internal lnk from the below pages and link to their relevant country page

URL to Link: https://gfsdeliver.com/parcels/gfs-international/

URL to Link: https://gfsdeliver.com/news-and-blogs/gfs-international-christmas/ Can we link all the countries to their main landing page

URL to Link: https://gfsdeliver.com/news-and-blogs/gfs-international-final-posting-dates-for-christmas-delivery/ Can we link all the countries to their main landing page

can we ensure optimisation has a capital O

Change to

Contact Our Ireland Shipping Team for a "quote, chat, more information"

Change to

Ireland is among the Top 50 global eCommerce markets, boasting a substantial share in the worldwide growth rate that continues to escalate year after year. It is the UK's sixth largest trading partner, accounting for 5% of total UK trade*. With GFS International, UK businesses gain a strategic advantage to captivate customers in the region, who are right next door!

Change to

End-to-end International Delivery Solutions for Ireland Shipping

Automation process: Seamless integrations with your existing platforms Choice & Convenience: Wide network of local pick-up and drop-off points Budget Optimisation: Smarter shipping options that save you money Reliability & Visibility: Full tracking and performance transparency

Can we amend

Cost: Competitive pricing tailored to your volumes Complexity: One partnership for all your Irish deliveries Effort: We manage everything from collection to customs Time: Faster processing, delivery and returns through local expertise

change to h4

change to h4

change to local

reducing keywords

remove to H tag

change to Cost-Efficient Pricing You Can Trust:

change to Convenient Returns Management:

Change to Localised Delivery Options:

Change as confirmed by Sambi

Tap into Ireland's Growing eCommerce Market

Change to with no H tags

Fast, Reliable eCommerce Delivery Right Next Door!

We wanted to reduce a little bit of the marketing content and make it more direct to customers and search

Sambi - you may wish to run your eyes over the content and tweak bits

Meta title: Shipping Parcels to Ireland from the UK | Multi Carrier Delivery

Change to Sambi suggestion

Meta Title: Shipping to Ireland from the UK | Multi-Carrier International Delivery

< H2>Make International Delivery Easy with GFS< H2>

With GFS, you can offer your customers realistic delivery promises backed by our reliable carrier network. Whether you’re targeting Europe, North America, Asia, or beyond, we make international delivery seamless so you can focus on growing your ecommerce business.

<CTA BUTTON>[Contact our team] today to discuss your international delivery strategy.<CTA BUTTON>

Content to round up the end of the page and provide a clear CTA for users

Import One Stop Shop

We would advise a section here that covers IOSS and a cta button to the page

We would add this to the very bottom of the page - we understand the importance but it takes valuable seo space and interaction on the page

We would reframe this content with more engaging and easy to read content; for example

Reliable international delivery is essential for ecommerce businesses that want to grow beyond the UK. At GFS, we make global shipping simple, with trusted carrier partners, fast transit times, and one point of contact for your entire international logistics.

Our international transit times give you complete visibility on when your customers can expect their orders to arrive, helping you set accurate delivery promises and build customer confidence. With direct integration into multiple carriers and routes, GFS ensures your parcels are always shipped on the most efficient service available.

Transit times are delivery aims – this means the majority of historical shipments on this service have been delivered within this time window.

Shipments may not be delivered within this time frame due to unforeseen delays, which includes customs.

Transit times are from receipt of shipment at the UK hub of GFS International. Unless stated otherwise all services are Delivered Duty Unpaid (DDU). (Put the full t&cs at the bottom of the page)

Click on the below links to find out more about our delivery in your country of choice:

Meta Description: Transit times are delivery aims - this means the majority of historical shipments on this service have been delivered within this time window.

Change to Meta Description: Explore GFS International’s reliable transit time table for 220+ global destinations. Get delivery aims from just 1-2 days (Express) to 12+ days (Economy) and ship with confidence.

Meta Title: GFS International Transit Times - Global Freight Solutions

Change to International Transit Times | GFS

Internal Links

URL to Link: https://gfsdeliver.com/international-trade-news/international-trade-news-for-april-2025/

2 links from the country names

URL to Link: https://gfsdeliver.com/parcels/gfs-international/ Can we link all the countries to their main landing page

URL to Link: https://gfsdeliver.com/news-and-blogs/gfs-international-christmas/ Can we link all the countries to their main landing page

URL to Link: https://gfsdeliver.com/news-and-blogs/gfs-international-final-posting-dates-for-christmas-delivery/ Can we link all the countries to their main landing page

Amend to H2

Can we increase this content to a similar size as the Ireland page

remove h tag

remove h tag

Can we amend content or add a bullet point about eCommerce

remove h tag

remove h tag

remove h tag

remove h tag

Can we amend content or add a bullet point about eCommerce (we want to increase the mention of ecommerce across the whole website)

can we remove australian to reduce keywords

remove H tags

Meta Title: Shipping to Australia & New Zealand | GFS Multi Carrier

Change to Australia to New Zealand | Multi-Carrier International Delivery

We would advise that this section was doubled in length and discussed eCommerce (there is no onpage content about eCommerce) - we want approx 5 mentions It could expand on the two partners you are working with