If I'm not mistaken, this is actually topic 1 (out of 3 topics) of this week: "Data Mining: Contextualisation and Motivation"?
I think this is a great topic to start the subject/week. Before I get into the specific content, I'd like to describe a general pattern of learning cycle that has been proven to work very well with adult learners, and especially in the online context.This cycle is best applied for each topic, especially when online students tend to study in short bursts (30 minutes here, 45 minutes there) as it breaks the learning sequence into smaller digestible chunks.
Step 1: Trigger interest/Activate prior knowledge. Have students do an engaging activity that utilises their prior knowledge in the field or simply uses common sense. IT can be solving a problem, reflecting on/observing/analyzing a case/phenomenon, commenting on a case study/a video. Anything.
Step 2: Present the formal knowledge, like what you've written here, or readings from textbooks and other resources.
Step 3: Implement/Apply the concepts they've gained through step 2.
Step 4: Ending: close, expand & connect
- close the loop, maybe come back/revisit the motivational activity at the beginning
- connect to the next topic/week
- further discussion to address other perspectives/limitations/challenges to the theory/future trends/ect.
At the moment I see that you lump all the "activities" at the end. If we could rearrange the content you have created and added more types of content (see paragraph) below, it would be great.
In this process, try to diversify the sources of content that you use. If you could, please include videos, articles, case studies on real events (current affairs if possible). I'm sure data science/data mining has lots of interesting cases to use as the field has been growing so fast with fascinating outcomes.