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  1. Feb 2021
    1. In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on:Their search behavior.Content they’re viewing.Behaviors they’ve exhibited.And more.

      This chapter mentions Google Ads and Microsoft, do these same suggestions also relate to Bing or Yahoo closely?

    1. Any time a change is needed, rather than creating new ads and groups, business data can be updated seamlessly, trickling the change to ad copy without triggering an ad Quality Score review.

      Not creating new ad groups or campaigns is mentioned frequently, what is the average number of campaigns recommended to use per vertical?