It’s still a broad term – and your CTR might not be great. But let’s also say you get a lot of leads from that keyword, at a good cost.
Would you want to do a separate campaign to test out exact and negative keywords as well in this particular case since this keyword is ambiguous? I'm thinking I would research that keyword more first and test out various filters ie keywords like broad and phrase match. I'm just wanting to know if I've on the right track.