12 Matching Annotations
  1. Apr 2017
    1. turning"

      Though not in the Burke we read, he does make a point that between Cicero and Augustine, there's a meaningful shift in Rhetoric from "to move" (movere) to "to bend" (flectere). Muckelbauer adding the Presocratic "to turn" makes for an interesting track between the three. Turning and bending both leave the subject in the same "place," but a bent subject is changed while a turned one pivots. Although, I am also open to the possibility that translation from Ancient Greek and Latin to English might be leading me down a less-than-useful path.

    1. we attempt to build an ontology for new media objects, one that acknowledges the (rhetorical) agency of those objects and attempts to ascertain what ways of being-in-the-world they open up for us beyond the dangers of excessive technological rationality

      I feel that this is the significant turn from last week's readings. Continuing from attempts from Biesecker et al. to disrupt the rhetor-opponent-audience triangle, posthuman rhetoric is looking beyond the exclusively human dynamics of that triangle.

    1. Buttherhetormusthavesomemeansbywhichhecandiscoverandmanagetheparticularitiesofeachsituation.Tomeetthesetwoconditionsofreceptivityandinteg-rity,Iproposethatrhetoricbeconstruedasanartoftopicsorcommonplaces

      Rhetoric is not just the ability to argue a point, but to identify the point you wish to argue in the first place.

  2. Mar 2017
    1. people universally intend meanings, and hence intend changes of mind in other people

      Effectively, we never stop doing rhetoric, and rhetoric never stops being done to us. With the prior note, our personal identity, rather than being a remove by which we can judge these rhetorical influences, is made up by these contrasting and deflecting influences.

  3. Feb 2017
    1. whites have so long and so loudly proclaimed lhc theme of equal rights and privileges, that our souls have caught the name also,

      More fire imagery. Big in Christianity, but also a good metaphor for how rhetoric lets passionate fervor pass from the speaker to the audience.

      Plus, since I'm already thinking of Spike Lee joints, the intense heat of Do the Right Thing and the sense that eventually injustice will boil over into explosive force is a vivid image.

    1. Tongue of Fire

      I do like the imagery of fire for Rhetoric and oration: it transforms, it acts on things without having it's own materiality (using a more classical model of the world that doesn't include plasma), and, like language, our mastery of it is what separates us from animals.

    1. successful communication is that which requires the least expenditure of mental energy to achieve successful receptio

      A thing for us to look forward to for next week, but I am unironically hype to learn more about this idea. There's all sorts of resonances this is already setting off with me--I'm thinking in terms of credit scores, twitter follower counts, and other mathematical means to codify the level of influence/respectability, it seems like there are some interesting connections down that way.

    1. Speech is the great instrument by which man becomes beneficial to man

      This sentence might be a good phrase to fit into a "What is Rhetoric" question. The rest of the paragraph also goes on to exhort the collective and collaborative nature of knowledge, which is a perspective that favors the value of Rhetoric.

  4. Jan 2017
    1. priate to the common opinion of mankind

      Good note for the "what is Rhetoric?" discussion. The "common opinion" attitude is important in the context of Vico's earlier point on the court rhetorician. Ornateness and common sense don't seem like words that normally fit together, but the key word is "appropriate." There's no iron rule for appropriateness that can be discerned philosophically, you have to engage your audience on their understanding.