I am not a professional ad writer, but what I have to share with you is so extraordinary and so powerful I decided to write you myself.
3 Matching Annotations
- Dec 2016
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www.tryscribble.com www.tryscribble.com
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I know what I'm saying sounds impossible to believe, but all I ask you to do is read my actual story, then make your own well-reasoned conclusion.
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source: https://s3.amazonaws.com/prod_foundationapp/364221/lessons/35/1384378776-john-carlton-1.pdf
Tags
- AO (Addressing Objections)
- CE (The Common Enemy)
- F (Feature)
- WTC (What’s the Catch Addressed)
- B (Benefit)
- RR (Risk Reversal)
- MBG (Money Back Guarantee)
- S (Scarcity)
- IG (Instant Gratification)
- OL (Open Loop)
- ITO (If > Then Opener)
- CG (Curiosity Gap)
- SP (Social Proof)
- PAP (Painting a Picture)
- CTA (Call to Action)
- ET (Emotional Trigger)
- H (The Hook)
- KD (Key Desire/Hot Button)
- PP (Problem or Pain)
- P (Promise)
Annotators
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