Tags

• P (Promise)
• AO (Addressing Objections)
• B (Benefit)
• H (The Hook)
• CTA (Call to Action)
• MBG (Money Back Guarantee)
• PP (Problem or Pain)
• OL (Open Loop)
• RR (Risk Reversal)
• CE (The Common Enemy)
• SP (Social Proof)
• F (Feature)
• ITO (If > Then Opener)
• IG (Instant Gratification)
• ET (Emotional Trigger)
• PAP (Painting a Picture)
• CG (Curiosity Gap)
• WTC (What’s the Catch Addressed)
• KD (Key Desire/Hot Button)
• S (Scarcity)

Annotators

• leftium

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