- Mar 2019
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www.theguardian.com www.theguardian.com
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An investigative report released last month by Swedish public service television found that Swedwood cuts down about 1,400 acres of forest a year. "We have a (limited) amount of old-growth forest in the north of Russian Karelia with high conservation value. Ikea says they don't operate in old-growth forests but it is not true," Olga Ilina
The source is taking an objective approach and analyzes both sides of the argument.
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www.vanityfair.it www.vanityfair.it
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It defines optimistic tireless , Francesca Lavazza . And in his case optimism is not so much "the salt of life" as it is sugar. Yes, because Francesca is part of that family that has made the Italian espresso more known to the world.
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www.lanuovasardegna.it www.lanuovasardegna.it
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Twelve shots, collected in a new magazine format - to hang like the classic calendars or to be preserved and browsed - in which are also represented the six site-specific installations and works of art of “nature art”, created with zero-impact techniques , from the six artists from all over the world.
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www.pubblicitaitalia.it www.pubblicitaitalia.it
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The ambitious challenge of the 2019 Lavazza Calendar is to talk to the younger generations with an innovative visual communication language, to move them and to overturn the principle that "good news is not news".
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www.foodnavigator.com www.foodnavigator.com
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“We still have many untapped opportunities to keep developing our markets, bring purpose into all of our brands, and that will translate into more opportunities for growth right across our considerable geographic footprint.”Jope stressed the need to deliver “quality” growth that is consistent, competitive, profitable and responsible.“To have consistent growth, we need to use the breadth of our portfolio to avoid or minimize the impact of onetime shocks. Competitive growth is simple, growing ahead of our markets. Profitable growth is going to require that we get the right balance of price and volume mix in any period as well as keep delivering strong savings and efficiency programs.“And finally, our growth will, of course, be responsible, which means putting purposes into our brands and making continued progress on the ambitious environmental and social roles that we set out in the Unilever Sustainable Living Plan.“It is not purpose ahead of profits. It's purpose that drives better profits.”
Again, an article that presents the conflicting nature of a purpose brand. This clearly states the new CEO of Unilver is going to put profit first. This is my last annotation. Overall, I would say that I still find the 50 foods campaign reliable. If you look at it simply as an informative document I think it is accurate, and a good publication However I think it is worth it to understand the authors as well. Unilever is not a perfect company, nor is WWF. Far from it. I hope that we can support this 50 foods campaign and other good choices while still holding Knorr Unilever and WWF accountable for their contradictions, hypocrisy, corruption, and bad choices.
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newint.org newint.org
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Unilever cannot be faulted for its dedication and good intentions. And as long as sustainability equals efficiency, all is well. Both Unilever and the world benefit, exactly the way Paul Polman likes it. Reducing the use of pesticides is good for both the environment and the company’s shareholders. The more fruit a palm oil tree can bear, the less land will have to be cleared. But win-win scenarios are not often as clear-cut. Personal care product sales are up and while this means sustainability brownie points for Unilever, it also causes environmental problems in the emerging economies. And the Roundtable which was supposed to promote sustainability, has become a lightning conductor for an unsustainable production model. Unilever’s proud boast is that it has managed to ‘decouple’ or separate higher revenue from environmental impact. It is a first move towards the beacon of sustainable growth. A closer look at the company’s Sustainable Living Plan shows Unilever is on schedule in most areas (although deadlines are moved about), except when it comes to the environmental impact of consumer use. That is where the bullets on the sustainability dashboard turn an angry red. Greenhouse gas emissions ‘per consumer unit' went up eight per cent from 2010. That poses a problem, since two thirds of Unilever’s total CO2 emissions stem from consumer use. So the business is growing – but not in a very green way. People want to consume responsibly but not less. Authorities are willing to go green as long as the public purse does not suffer. And companies are no longer bogey men but part of the solution. Paul Polman is a welcome guest because his message is a comfortable one. As head of a transnational company he is making the world a better place. But unlike his idols Ghandi and Mother Theresa, the Unilever boss, while looking after People and Planet, must never lose sight of Profit, as the recent Kraft-Heinz takeover attempt attests.
I think this is one of the most objective reviews of former CEO of Unilever, and is accurate about the current state of Unilever. I think we should always take what a company says about sustainability with a grain of salt because it is still trying to profit. But, we need people who care in business. Businesses contribute to pollution more than anyone else. Unilever is still kind of in a gray area, but I think their efforts still make them reputable overall, at least in the eyes of the public.
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www.wwf.org.uk www.wwf.org.uk
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The focus areas that were addressed in the methodology for this report were nutritional value, relative environmental impact, flavour, accessibility, acceptability and affordability
This portion of the document explains every detail that went into picking each food. The process includes many different measures of sustainability and health. All of the science is current and accurate.
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REFERENCES
This comprehensive list of varied references makes the document very reliable.
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n writing this report, Knorr, WWF and Adam Drewnowski are grateful for input and review from experts at Bioversity International, Crops For the Future, EAT Foundation, Edelman, Food and Land Use Coalition (FOLU), Food Reform for Sustainability and Health (FReSH), GAIN, Global Crop Diversity Trust, Gro Intelligence, Oxfam GB, SDG2 Advocacy Hub, Wageningen University and Yolélé Foods. This report ultimately reflects the views of Knorr, WWF and Adam Drewnowski.
I believe that this makes Knorr Unilever seem reliable as a source as well as making the content seem reliable, and the author objective and understanding. This is because the 3 authors of the document collaborated with so many different sources to write the paper. It would seem that have a well-rounded grasp of the topic.
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cronacaqui.it cronacaqui.it
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The goal is the realization of a collective photographic reportage that tells about positive human actions that express respect for nature and for the Earth.
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www.adcgroup.it www.adcgroup.it
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The goal is the realization of a collective photographic reportage that tells about positive human actions that express respect for nature and for the Earth
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The ambitious challenge of the 2019 Lavazza Calendar is to talk to the younger generations with an innovative visual communication language , to move them and to overturn the principle that "good news is not news".
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www.brand-news.it www.brand-news.it
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The artistic interventions, seen through the lens of the famous American photojournalist Ami Vitale, support important messages to defend the planet, celebrating the places in the world where human intervention is bringing good news for the Earth.
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youmark.it youmark.it
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Nature, art and 'good news' for the Earth are the protagonists of the new Lavazza 2019 'Good to Earth' calendar: reforestation, protection of biodiversity, conversion of industrial areas into green areas, virtuous projects for sustainability and safeguarding of the territory seen
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www.advertiser.it www.advertiser.it
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the good news for the Earth: virtuous projects reforestation, biodiversity protection, conversion of industrial areas into green areas.
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www.campaigneventawards.com www.campaigneventawards.com
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Suddenly, for a faceless energy supplier, E.ON began to stand out. Suddenly, E.ON actually seemed pretty cool.
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style.corriere.it style.corriere.it
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Good news today - he continues - there is a great need: positive examples of virtuous behavior, stories of personal redemption and environmental redevelopment that we hope will infect people, especially the youngest, and inspire a direct commitment to safeguard our planet ».
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the Lavazza 2019 Calendar continues to focus on sustainability and power of the binomial art and social commitment
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12 shots of virtuous projects that reach deep into the heart
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www.marketingweek.com www.marketingweek.com
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Perhaps most importantly, the campaign shifted people’s perceptions of E.ON from being a “boring utility company” to an “enabler of amazing energy solutions” by 94%.
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The campaign led to E.ON standing out from the crowd.
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www.thesmalls.com www.thesmalls.com
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Similarly, since the company has consolidated its UK marketing communications in 2015, their campaigns have been developing from fairly traditional formats of TV and radio (an example is for the Smart Pay As You Go meter product), to fully integrated influencer marketing campaigns, as Gorillaz themselves are very involved and conscious of green energy.
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www.solarpowerportal.co.uk www.solarpowerportal.co.uk
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This will be backed up by a future unveiling of the E.On Kong Solar Studio, which will be a solar-plus-storage-powered creative space for music projects.
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www.facebook.com www.facebook.com
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LAVAZZA IS MORE THAN JUST COFFEE.
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www.campaignlive.co.uk www.campaignlive.co.uk
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Brittaney Kiefer thinks E.ON's Gorillaz music video is an inspired way to promote solar storage.
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www.fnbnews.com www.fnbnews.com
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In Good to Earth, nature becomes art to inspire behaviour that respects the environment It does so through a contemporary art form that is totally immersed in nature.
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www.armandotesta.it www.armandotesta.it
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The Lavazza ¡Tierra! Bio campaign launch features hands as the main character of the communication: they are the ideal symbol for the ¡Tierra! Brand and sum up work and sustainability.
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