4 Matching Annotations
  1. Jan 2022
    1. Even major corporations such as Qantas Airlines, Red Bull, and the Los Angeles Clippers have started putting a Linktree in their Instagram and TikTok bios, Anthony Zaccaria, Linktree’s co-founder and chief commercial officer, told me. These companies all have expensive websites, but he said that link-in-bios have come to represent a space in between social media and websites: a regularly updated page where artists can plug their new music, airlines can promote their new flight routes, and even non-influencers can list out the TV shows they’re currently watching. While a traditional website might remain relatively static over time—an airline like Qantas, for instance, is always going to want its flight-booking tool to be front and center—a link-in-bio is a sort of ever-shifting homepage, the ideal spot for brands and influencers to house updates or tout new products.

      Who says the link in bio needs to go to a company's homepage? Why couldn't it be a custom landing page geared toward the social media site the link is placed on?

      The reasoning here is completely false.

  2. Oct 2020
    1. Avid Bookshop in Athens, Ga., sends personalized URLs to customers with a list of handpicked recommendations.

      Perhaps if they went the step further to set up domains for their customers, they could ostensibly use them not only as book blogs, but also to replace their social media habits?

      An IndieWeb friendly platform run by your local bookseller might be out of their wheelhouse, but it could potentially help solve their proximal problem while also solving one of society's problems all while helping to build community.

    1. Shopify-Ex would offer retailers something they don’t get from Amazon: partnership. Newco would provide merchants a lot of the great taste of Amazon (robust e-commerce tools and fulfillment) without the calories (merchants keep their data, control the customer, branding, no private label launches on backs of merchant data).

      Potentially an IndieWeb-ification for business?

    1. Professional blogging; whether that be funded by advertisers, subscribers, fans – is a big business. What are your thoughts on how Micro.blog helps or ignores people or businesses that may want to use the platform to share their content and earn a living from it?