In other words: 36.8M people have some college, and 76% say the ability to earn formal credentials that stack to degrees would increase their interest in completing their degree. That's 28 MILLION adults who already did post-secondary once and could be re-engaged. The dreaded enrollment cliff is 3M and yet 10x that number of people who already self-selected into college once gets none of the same attention. It's a massive opportunity.

It is also important to note that this positive evidence for low-income certificate-earners stands in con-trast to findings for other historically underserved groups; studies indicate that individuals of color and older individuals go on to stack credentials at lower rates and see smaller earnings gains relative to White individuals and younger individuals (Bohn and McConville, 2018; Bohn, Jackson and McConville, 2019; Daugherty et al., 2020; Daugherty and Anderson, 2021). Although we suspect many low-income individuals are also individuals of color, the findings suggest that there are inequities within stackable credential pipelines that might be more strongly tied to race, ethnicity, and age than to socioeconomic status. It is also possible that many low-income individuals never complete a first certificate and thus do not enter a stackable credential pathway

CRM focus that goes beyond the academic unit to include others. Also think about Alumni Affairs, Foundation, and lifelong learning.