Stackable credentials are also critical to the “Some College, No Credential” (SCNC) market, which reached a total of 36.8 million under the age of 65 in the U.S., up 2.9% from the previous year. Recent research from UPCEA and StraighterLine found that 76% of SCNC adults said being able to earn alternative or microcredentials that could stack toward a degree would increase or greatly increase their interest in completing their degree
In other words: 36.8M people have some college, and 76% say the ability to earn formal credentials that stack to degrees would increase their interest in completing their degree. That's 28 MILLION adults who already did post-secondary once and could be re-engaged. The dreaded enrollment cliff is 3M and yet 10x that number of people who already self-selected into college once gets none of the same attention. It's a massive opportunity.