for - Book - Society of the Spectacle - 1967 - Guy Debord - Advertising - critique

Summary - This is a youtube that presents the work of French Marxist theorist Guy Debord and his important book "The society of the spectacle" that critically examines the power of mass media to shape our reality and transform us - from an active participant to - a passive spectator (hence the "spectacle" and consumer - When mass media fabricates images that become the aspirations for large swaths or the population,<br /> - it can implant market ideology that channels their future consumerist behaviour to conform with elitist hidden agenda - The idea emerged from a group of leftist scholars and activists called the Situationist International that dissolved in 1972 but - the idea is quite relevant to describing global capitalism and information systems in modernity

to - Wikipedia - Situationist International - https://hyp.is/L4ObqISEEe-gJpNANP04Mw/en.wikipedia.org/wiki/Situationist_International

for - society of the spectacle - insight - quote - illusion and free will

society of the spectacle - insight - quote - illusion and free will - The false reality governed by images - facilitates the work of the capitalist system - The system gives you the illusion of having Free Will and choosing what you consume - but in reality everything has already been decided for you

for - question - the society of the spectacle - is it just another critique of capitalism?

question - the society of the spectacle - is it just another critique of capitalism? - In short, no. It adds something new. - The new subtlety added by the creation of the spectacle by the market economy or by capitalism is that - the spectacle aims to produce the same passive and predictable individual everywhere - ** A SPECTATOR!" - This new being is - a passive consumer instead of - an active participant in society - The Spectator - sacrifices his authenticity to fit in society and - isn't a decision maker in his life anymore - The spectator is a passive human being who just awaits orders to execute (and consume)

for - the society of the spectacle - global brands

for - adjacency - the largest companies in the world have more capital than many countries - the society of the spectacle - lobby industry

adjacency - between - the largest multi-national companies in the world have more capital than many countries - the society of the spectacle - adjacency relationship - It is a well publicized fact that the world's largest multi-national companies have more capital than many countries - This fact is a prime example of the conclusions of the society of the spectacle, - Governments are coopted to serve the needs of the multi-nationals through corporate lobbyists - In fact, multi-national corporations are called "multi-national" precisely because they are so large that they exceed the boundaries of nation states, they are LARGER than nation states - Advertising, movies and products all flow trans-nationally across political boundaries - Military weapons developed by the military industrial complex and sold to nation states make modern warefare between them exponentially more harmful - In the end, the elites within such corporations benefit from the most from the consumption - The diversion is towards maximizing their profits at the expense of all else: - people - the environment - life on earth

for - adjacency - the society of the spectacle - internet society of modernity - Deep Humanity - BEing journey - to discover the society of the spectacle

Being journey - to discover the society of the spectacle - Modernity, so steeped in social media and the internet is INDEED a new mode of living and perceiving the world - To discover the extend to which we have socially normalized a social pathology, we can introduce BEing journeys that help us explore how a life that is freed from the social norm feels like

for - definition - the spectacle - context - the society of the spectacle - cacooning - the spectacle - social media - the spectacle

definition - the spectacle - context - the society of the spectacle - A society where images presented by mass media / mass entertainment not only dominate - but replaces real experiences with a superficial reality that is - focused on appearances designed primarily to distract people from reality - This ultimately disconnects them from - themselves and - those around them

comment - How much does our interaction with virtual reality of - written symbols - audio - video - two dimensional images - derived from our screens both large and small affect our direct experience of life? - When people are distracted by such manufactured entertainment, they have less time to devote to important issues and connecting with real people - We can sit for hours in social isolation, ignoring our bodies need for exercise and our emotional need for real social connection - We can ignore the real crisis going on in the world and instead numb ourselves out with contrived entertainment

for - insight - society of the spectacle - secrecy and diversion is inherent to it

insight - society of the spectacle - secrecy and diversion is inherent to it - it's a society where things happen normally like in any other society but - where we don't know who is pulling the strings - Its main objective is - to divert people's attention by - hiding the real and - promoting the Irrelevant

for - from youtube - society of the spectacle - A Brief Look at the Juvenal’s “Bread & Circuses”

for - from - youtube - the society of the spectacle

from - youtube - the society of the spectacle - https://hyp.is/aJX4NoRsEe-7c5M0eZf09w/www.youtube.com/watch?v=93jXDJhi6_c

for - definition - the spectacle - Situationist International - adjacency - the spectacle - manufacturing consent

definition - the spectacle - Sittuationist International - A unified critique offered by the Situationist International of advanced capitalism - The critique was concerned with the insidious use of mass media and entertainment to subvert individual expression through lived experience by - substituting it with mass media images as proxies to directly lived experiences - which leads to mass consumption of commodities produced by advanced captalism - creates far-reaching passive second-hand alienation that harms both the individual and society

adjacency - between - the spectacle - manufacturing consent - adjacency relationship - The spectacle is closely related to Noam Chomsky's work on manufacturing consent

for - book - The Society of the Spectacle - definition - recuperation - from - youtube - The Society of the Spectacle - politics - Marxist group - Situationist International

definition - recuperation - A technique of the spectacle whereby - Official culture is considered a "rigged game" - Conservative powers forbid subversive ideas to have direct access to public discourse - Subversive ideas must first - get trivialized - get sterilized - before they are safely incorporated back within mainstream society - where they lose their agential power and - they can be exploited to add new flavors and bolster the status quo dominant ideas of the rigged game

from - youtube - The Society of the Spectacle - https://hyp.is/K2b2OIR5Ee-khSfaPJUKWg/www.youtube.com/watch?v=93jXDJhi6_c