Conspiracy theories that provide names of the beneficiaries of political, social and economic disasters help people to navigate the complexities of the globalized world, and give simple answers as to who is right and who is wrong. If you add to this global communication technologies that help to rapidly develop and spread all sorts of conspiracy theories, these theories turn into a powerful tool to target subnational, national and international communities and to spread chaos and doubt. The smog of subjectivity created by user-generated content and the crisis of expertise have become a true gift to the Kremlin’s propaganda.