In addition, a recent study analyzed 10,000 words from Trump’s and President-elect Joe Biden’s campaign speeches. It concluded – perhaps surprisingly – that Trump and Biden’s language was similar. Both men used ample emotional language – the kind that aims to persuade people to vote – at roughly the same rates. They also used comparable rates of positive language, as well as language related to trust, anticipation and surprise. One possible reason for this could be the audience, and the persuasive and evocative nature of campaign speeches themselves, rather than individual differences between speakers.