The way in which shoppers were presented with practical climate information was repeatedly commented on as a brilliantly simple idea that people felt ought to be the norm in food retail. Plus, we saw repeat visits – parents so impressed by the concept’s educative value that they came back a second time with their children.As one shopper shared: “I didn’t expect this when walking in. The visuals with the three different bags explained everything so well. I learned so much more compared to, say, a lecture.”