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- Jan 2021
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Theemergence of the termcontent strategyitselfrepresents widespread recognition that componentcontent management was in great need of aroadmap.
For me this is one of the key sentences of this paper. It is impossible to understand content strategy without taking component content management into consideration. For an academic approach to content strategy component content management is a key.
In its most commondefinition, a genre is a rhetorical action that istypified and socially recognized based on recurrentsituations; members of organizations use genresfor specific communicative and collaborativepurposes , 
This might be translated following the approach of semiotic practices defined by Fontanille et.al.