Here are some recommended unsubscribe methods: Include a prominent link in the message that takes recipients to a page for unsubscribing. Let recipients review the individual mailing lists they’re subscribed to. Let them unsubscribe from lists individually, or all lists at once. Automatically unsubscribe recipients who have multiple bounced messages. Periodically send a confirmation message to recipients to make sure they still want to get your messages.

Let recipients easily unsubscribe Always give recipients a way to unsubscribe from your messages. Make unsubscribing easy. Letting people opt out of your messages can improve message open rates, click-through rates, and sending efficiency.

Make sure recipients can easily subscribe

Many mail systems allow recipients to report mail as spam or junk, and mail streams from senders whose mail is often reported as junk tend to have poor deliverability. Hence, the mailers want to make it as easy as possible for recipients to unsubscribe; if an unsubscription process is too difficult, the recipient's alternative is to report mail from the sender as junk until the mail no longer appears in the recipient's inbox.