Amazon SES unsubscribe method: The Amazon SES subscription management feature, which provides subscription management via the List-Unsubscribe header and ListManagementOptions footer links.

Unsubscribe method footer: An unsubscribe link in the email footer, which redirects recipients to a landing page, where they can unsubscribe or edit their communication preferences.

It’s also worth pointing out that an unfriendly unsubscribe experience is also a major driver of spam complaints. Half of U.S. consumers say they’ve reported a brand’s emails as spam because they couldn’t easily opt out, according to our Adapting to Consumers’ New Definition of Spam report. So putting up opt-out barriers not only jeopardizes your legal compliance but can also hurt your deliverability as well.

ensure you’re following unsubscribe best practices:Don’t charge a fee.Don’t require any other information beyond an email address.Don’t require subscribers to log in.Don’t ask subscribers to visit more than one page to submit their request.

This behaviour may affect one-click unsubscribe links. If clicking the link in an email automatically processes the unsubscribe, then Barracuda may unsubscribe users without their knowledge.

We want users to unsubscribe to messages they don’t want; we don’t want them to mark them as spam and hurt the reputation of the sender. We have seen by implementing this unsubscribe affordance in the UI that spam marks go down and in some cases are being reduced by 30 to 40%.

A simple survey should be offered during the unsubscribe process to allow customers to provide feedback about why they are leaving.

Do not send a confirmation email as it can be a violation of CAN-SPAM and you risk further alienating consumers.

Here are some recommended unsubscribe methods: Include a prominent link in the message that takes recipients to a page for unsubscribing. Let recipients review the individual mailing lists they’re subscribed to. Let them unsubscribe from lists individually, or all lists at once. Automatically unsubscribe recipients who have multiple bounced messages. Periodically send a confirmation message to recipients to make sure they still want to get your messages.

Let recipients easily unsubscribe Always give recipients a way to unsubscribe from your messages. Make unsubscribing easy. Letting people opt out of your messages can improve message open rates, click-through rates, and sending efficiency.

Make sure recipients can easily subscribe

Many mail systems allow recipients to report mail as spam or junk, and mail streams from senders whose mail is often reported as junk tend to have poor deliverability. Hence, the mailers want to make it as easy as possible for recipients to unsubscribe; if an unsubscription process is too difficult, the recipient's alternative is to report mail from the sender as junk until the mail no longer appears in the recipient's inbox.

Operators of recipient mail systems are aware that their users do not make a clear distinction between unsubscription and junk.