https://www.theparisreview.org/blog/2022/11/17/at-the-joan-didion-estate-sale/

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As of 2022, there are more than 2 million realtors in the United States, not all using real estate marketing automation. Craig Eaton, owner of Eaton Realty, believed that real estate companies could keep up with trends without automating real estate marketing. But as the number of competitors increased, Craig had a constant flow of customers. After integrating real estate marketing automation, Eaton Realty processed over 500 leads in the first month. This required full-time work from multiple agents, which may have had a minor impact. This was one of the best examples of how real estate marketing automation can save business costs and have a positive impact on the process.