3 Matching Annotations
  1. Jul 2022
    1. Their value lies intheir diversity - companies exploit the fact that thesepeople make different sense of the same phenomenaand therefore respond in diverse ways.

      Humans make sense of information in different ways and as a result respond to it and their environments in diverse manners, a fact from which companies can derive direct value.


      This idea is becoming more commonplace now, but here it is in print in 1994. Are there earlier versions of this in the literature?

  2. Jun 2022