Perspectives that emphasize lifestyles and consumption help to foreground the fundamental inequalities and injustices in the drivers of climate change (see Section 5.1). There are large variations in emissions between different lifestyles even within similar social groups and geographic regions (not least those with high income versus those without) (2, 129)—and yet, there has so far been a pervasive failure to direct mitigation efforts toward high emitters and emission-intensive practices (156, 158, 162). Confronting such variation and inequality requires demand management practices that target high-carbon lifestyles without disproportionately impacting more vulnerable communities. Such tailored approaches could lead to more effective mitigation policies by focusing on high-emission practices (e.g., frequent flying by wealthier groups). Furthermore, participatory and practice-oriented policy processes, where these involve citizens questioning how to bring about more system-wide change, can engender critique of the very power dynamics and patterns of influence that facilitate unsustainable lifestyles.

there has been a spectacular rise in luxury consumption, with the consumption patterns of the global elite acting as a marker for those further down the income scale. Robert Frank (2000) describes the process as 'luxury fever', as consumption expectations are ratcheted up all the way down the income scale. The global elite are pushing up people's expectations and assumptions. In the US, for example, the average size of house has doubled, in square feet terms, in the past thirty years. In part it is a function of the positional nature of consumption. We consume in order to position ourselves relative to other people. Not only do the global elite raise the upper limit, everyone is thus forced to spend more just to keep up, but they also become the perceived benchmark, Juliet Schor's work, for example, shows that people are no longer keeping up with the people next door, but the people they see on television and magazines (Schor, 1998). In order to keep up with these raised consumption standards people are working harder and longer as well as taking out more debt. The increase in luxury consumption has raised consumption expectations further down the income scale, which in order to be funded has involved increased workloads and increased indebtedness. It is not so much keeping up with the Jones but 'keeping up with the Gates'.