- Dec 2021
a lot of people start with learning and then they build things and then they close the circle but there's one key piece missing here and some people hate the word but you 00:29:54 learn to love it eventually it's called marketing and marketing means a lot of things to a lot of people but what it means to me is getting the word out because someone else will if you don't and 00:30:05 you are awesome you just have to realize that maybe not everyone knows right away so you should really talk about it more maybe at conferences see what i did there 00:30:17 um maybe on twitter maybe you can just tell your friends and maybe you can ask people to contribute and to support you like what's wrong with that somehow it's frowned upon in the community that if you do 00:30:30 marketing you're not doing it for real but i think that's not true um i think that if smart people and patient and um passionate people as well 00:30:44 if they did marketing then the world would be a better place because i'm pretty sure the evil guys do marketing so do your homework
Marketing is very critical but it has negative connotations in the open source community because it is associated with mainstream business , after all, marketing is derived from the word "market".
Perhaps it is better to think in psychological terms. If we have a great idea, the internet is a way to reach billions of eyeballs. Everyone is, in a sense, forced to compete in an attention economy. Instead of marketing, we can also use the words "attracting attention", because that is really what we are trying to do, be an attention attractor.
The Indieverse, being developed by knowledge architect Gyuri Lajos, offers an alternative to marketing. Marketing is an attention attractor that relies on a "push" strategy. We are making content and pushing it out to different parts of the world we think may resonate with us to attract attention.
Instead, the Indieverse, with its built in read and write provenance can act like a "pull" attention attractor. People can discover you through the built in discoverability aspects of the indieverse. Unlike the private sector, which uses this pull method to try to match you to stuff they want to sell you, Indieverse inegrates tools that exposes relevant content to you. If that content has demonstrably improved your life, which can be tracked through your public sharing, you can sponsor or reward that content. Microsponsorship can even be built in.