It was enclosed in scare quotes, a sort of acknowledgment that the author knew it was non-standard, but was too apt for the purpose to resist. I remember reading it and trying to think of the “real” word that would be employed there, but could not find a satisfactory alternative. Since then, I’ve found myself unable to resist using the word when appropriate, due to its utility!

When enough people make false promises, words stop meaning anything, then there are no answers just better and better lies.