because increasingly search and credibility skills or social skills to help their friends build personal trust networks to determine good information scientific information scholarly 00:09:36 information health related information information related to your social needs like where am I going to go on vacation where am I going to go on Friday night but I think that we're going to be able to improve the internet experience for 00:09:49 everybody and the capital investment and teaching people searching credibility skills crap detection skills is miniscule compared to the cost of building servers and and and creating 00:10:03 all of the physical infrastructure that the Internet requires