what's more valuable to society, to humanity? another paper that will make my CV look more shiny or that this person now has changed that. Or that a man comes after a conference and says,
for - social impact of science - This kind of authentic science education that reaches people takes science out of its ivory tower - and makes it relevant to the masses - We probably wouldn't have a climate crisis if scientists had consistently reached out to lay people but we failed there and allowed climate denialists to promote their agenda with greater efficacy