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  1. Dec 2022
    1. Storytelling allows us to make sense of the world. Research from a multitude of fields suggests that story structures match human neural maps. What do a mother breastfeeding, a hug from a friend, and a story all have in common? They all release oxytocin, also known as the love drug. And it’s powerful: In a study by neuroscientist Paul Zak, participants who were given synthetic oxytocin donated 57 percent more to charity than participants given a placebo. Similarly, hearing information in narrative form results in a higher likelihood of pro-social behavior.

      !- power of : storytelling - Story structure matches human neural maps - storytelling releases oxytocin, the love drug - neuroscientist Paul Zak demonstrated synthetic oxytocin caused people to donate 57% more to charity than a placebo