5 Matching Annotations
  1. Jul 2024
    1. It’s also worth pointing out that an unfriendly unsubscribe experience is also a major driver of spam complaints. Half of U.S. consumers say they’ve reported a brand’s emails as spam because they couldn’t easily opt out, according to our Adapting to Consumers’ New Definition of Spam report. So putting up opt-out barriers not only jeopardizes your legal compliance but can also hurt your deliverability as well.
  2. May 2021
  3. Apr 2021