Trump’s digital strategy, Singer and Brooking argue, is not unlike militant groups and street gangs that leverage the viral web to tell a compelling story about policy, religious dogma, or their own perceived fearsomeness, all in an engaging voice, while repeatedly targeting exactly the right audience to trigger a dopamine response or sheer terror, both online and IRL. "To 'win' the internet, one must learn how to fuse these elements of narrative, authenticity, community, and inundation," Singer and Brooking write. "And if you can 'win' the internet, you can win silly feuds, elections, and deadly serious battles."