208 Matching Annotations
  1. Feb 2018
    1. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      The vinyl produced by David Pescovitz is multimodal. The Golden Record is multimodal of Carl Sagan. They are ways to communicate, for David it was to communicate with other people, for Carl i was for the alien civilization

    2. To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others.

      The contents of the Golden Record -"popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language". Sounds, Images, Conversations, combine together to communicate their idea, saying this is us, this is what we do.

    3. The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life. For instance, lolcats, a well-known Internet meme, are multimodal. They combine photographs of cats with words written In humor-ously incorrect grammar to create a text that uses both visuals and language-11111/tip/e modes-to be funny. You might be saying to yourself, "Wait, Is a lolcat really a text?" Yes. Text traditionally means written words. But because we want to talk about the visuals, sounds, and movement that make up multi-media, we use the term text to refer to a piece of communication as a whole. A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance.

      This introduction were meant to first provide the definition of multimodal, second to make us realize that they are everywhere around us. Anything that has a purpose of representation are multimodal

    1. veered off course when he began signing words like “pizza,” “bear,” and “monster,” among others — words that had nothing to do with the press conference.

      Essentially the same as a county briefing speaking in gibberish, a clear demonstration of incompetence. Dissonance in a mode most people don't notice is still unacceptable from the government. Deaf feel (rightfully) that they are being treated as second-class citizens.

    2. communicate using sign language

      Sign language was used to reach the deaf, opening another mode of communication.

    3. preparing to address the public with “crucial” information.

      Spoken word was to be the primary vector of the message. However, because some are hard of hearing, it is necessary to use a second mode of communication.

    4. A

      Video above depicting incident uses the linguistic, visual, aural, and gesticular modes of communication.

  2. Aug 2017
    1. Doch zunehmend gewinnt man den Eindruck, dass auch Bibliotheken mehr und mehr tangiert werden von aktuellen politischen Umwälzungen und Ereignissen, denen sie sich nicht mehr verschliessen können und dürfen. Da ist zum Beispiel das Thema «Open Access», das deutlich mehr ist als eine weitere Spielart der Literaturversorgung. Es ist vielmehr eine politische und wirtschaftliche Problematik, die bis in die Führung von Staaten reicht und auf der gleichen Ebene wie Wirtschaftssubventionen oder Marktinterventio-nen abgehandelt wird. Denn die Konsequenzen sind so ge-waltig und grundlegend, dass viele Akteure sie nicht mehr zu überschauen scheinen und das Thema mit einem blossen Aktionismus mit ungewissem Ausgang vorantreiben.Gerade hier ist es wichtig, dass sich Bibliotheken ihrer Jahrhunderte alten Tradition als Kultur- und Gedächtnis-institution erinnern und neuen Trends – zumal wenn sie irreversible Konsequenzen haben – mit dem notwendigen Sachverstand und der gebotenen Tiefe nähern und die be-teiligten Akteure mit validen Informationen und Statements unterstützen. Die ETH-Bibliothek ist gerade bei diesem Thema im besten Sinne des Wortes professionell mit dabei: Qualifiziert, durchdacht, konstruktiv, aber ohne Schnell-schüsse.

      Ja, kein Schnellschuss.