People use therapy speak because it makes themselves or their emotions sound more important or superior.[3][17] In this sense, the use of therapy speak may be no different from academese, which is jargon needlessly used by university professors and other academics to make themselves sound educated.[18] This can come across as the speaker being condescending and unkind.[15] Therapy speak may be used in other ways to claim social status, e.g., by engaging in conspicuous consumption under the guise of self-care.[16]

jargon comes so naturally