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- Nov 2023
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www.theguardian.com www.theguardian.com
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It spent just over $5m to advertise its compact Bolt option over the same time period. Ford spent $61.2m (£48.7m) to advertise its electric F150 , and around $9m to advertise its mid-size electric Mustang. Among the top automotive advertisers, only BMW and Hyundai are spending as much or more to market their more efficient EVs.
the f150 is its biggest selling autombile. I'd assume this would be higher though, surely?
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