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- Mar 2023
Talking about climate change makes us aware of the fact that we are going to die, and social psychological research in the area known as “terror management theory” finds that this mortality salience prompts psychologically defensive strategies that are significantly counterproductive to environmentalism. However, rituals of giving thanks and the felt experience of gratitude they engender through tacit learning may be effective in generating pro-environmental behaviour.
// in other words - mortality salience alone is counter-productive - it triggers psychological defense strategies. - it must be accompanied by expressions of gratitude to be effective and transformative