we are in Hurricane Preparedness Freakout Mode
The occasion of this article is that Hurricane Irma is on its way toward Florida, and those living in Florida are preparing for it. This reveals that this is likely a stressful and scary time for those living in Florida.
today, September 8, is Grandparents Day
Occasion
rhetorical occasion
I am reminded of Lloyd Bitzer's Rhetorical Situation.
Your language will be appropriate if it expresses emotion and character, and if it corresponds to its subject. "Correspondence to subject" means that we must neither speak casually about weighty matters, nor solemnly about trivial ones; nor must we add ornamental epithets to commonplace nouns, or the effect will be comic, as in the works of Cleophon, who can use phrases as absurd as "O queenly fig-tree." To express emotion, you will employ the language of anger in speaking of outrage; the language of disgust and discreet reluctance to utter a word when speaking of impiety or foulness; the language of exultation for a tale of glory, and that of humiliation for a tale of and so in all other cases.