In spite of the Anthropocene being the grandiose name attributed to the current geologicalera, it should be clear that this is far from being the case. This era is governed not by autonomoushuman beings but rather by semiotically forged networks of distinctions and rules, whose patternsand logics orchestrate people’s actions, speech, emotions and desires [ 2, 4, 5]. Perhaps naming this erathe ‘Semiocene,’ rather than the Anthropocene, would do it more justice [4].