we’ve seen weirdly little experimentation with social forms at scale
yes, we call it social media these days, and the focus is on media, not social. Yet [[Menselijk en digitaal netwerk zijn gelijksoortig 20200810142551]], meaning we should design such tools starting from human social dynamics.
Companies are excellent environments for social filtering. Because they sit on large volumes of data and information, going largely unused. Because organisations are a group of people with shared goals and tasks.
This never happened in this way. Another example of how #socsoft became marketing almost exlusively. With the exeception perhaps of async tools like Slack (2013) or Yammer (2008, still exists as part of MS), although filtering is not their point, their users may use it that way. The whole #socsoft for org internal k-work never got much traction. Still a lost opportunity imo. Tools probably need to better fit existing culture/communication styles in org and be internal, but being created as separate place external with its own assumptions.