242 Matching Annotations
  1. Last 7 days
    1. Hook: Everyone says email is dead. 4.6 billion people didn't get the memo. — Beats 1–2, end on "you can reach them, every time."

      This is the hook, but we need the rest? ii gues we jsut didnT' make it yet right?

    1. Yes, send me the two monthly emails. The Deliverability Dispatch (deliverability know-how) and Notes from Yanna-Torry (her take on the industry, plus the occasional Review My Emails product update). Manage or leave any time from any email. Track my opens and clicks to tailor what I get. Optional, off any time.

      this is the correct form that should be on all the pages at the bottom of the page that they have it but we still have the little bug from yesterday where the checkbox is centered in like two columns and a text in another column we need the checkbox to the complete left at th level as where the email field starts and then the tax for the fields need to be closer to the checkbox so it doesn't end up being 27 lines

    2. ghts

      I don't know why it seems to be in a column on the left there's nothing on the right so either center it and make the insights waitlist just a little bit longer so that it's not so tight and small

    1. ionKeeps you signed in to the dashboard. Required for the service to work af

      for now there's no app so it should be as well the free tools I don't know if that works there but if they give us a email we will remember them as long as they don't clear the cookies for extra amount of time

    1. It’s not a mystery.

      I need something stronger like maybe not it's not a scam but something along the lines at good business cards makes good friends or if one sex if one of us succeed we all do kind of thing and maybe something along the lines that we're not too small for any kind of help everybody needs to grow some way in I don't know I don't have $1 million to put in Google art I would much rather work with partners then spend my time marketing myself and why not share the knowledge I have with one person who was lots of customers then try to manage individually I want to change the way people think about email their knowledge s let's give access to everyone to grow together

    2. ou do not need to manage the relationship after the referral. We handle the cleaning, the report, the walkthrough. You just need to make the introduction. 1 introduction. That is your whole side of the work. Drop the link, make the connection. 48h average turnaround from upload to a report your client can act on. Our side. 15% of every credit purchase they ever make comes back to you. Monthly, net 30.

      let's make the text on the left a smaller column so that the table with the one $40.15 percent has more space and I think the font still too small

    1. Because I have been stuck before too. Staring at bounce logs at midnight, Googling error codes, not sure who to ask. Most email questions fall into a handful of common patterns. Answering them takes me five minutes and saves you five hours. If you need more than guidance, I also do done-for-you list reviews, but no pressure.

      replace with Trust beats tactics.

      We offer real help without charging because it is the right thing to do. Most questions fall into a few common patterns I see every week. Some people need a quick answer. Some need deeper support. Either way, the conversation starts the same.

      If you need more than guidance, we offer done-for-you list reviews with expert interpretation included. But there is no pressure. The SOS Hotline exists to help, not to sell.

    2. Litmus Coach 2020·Ask a Deliverability Expert·8,000+ lists reviewed·Lenovo Twinning Finalis

      Litmus Coach Award 2020 MARsum Top 100 Marketing & Advertising Leaders 2021 Marketing 2.0 Best Business Award 2022 Lenovo Twinning Finalist 2026 this issue seems to have persisted across the website other than the 8000+ less reviewed unless it's specifically done this way we need to add the rest of the awards

    1. Start free

      We need to save a copy of this page as is but we need to update the text a little bit or at least the call to action because we're telling him go clean your list but the app isn't coming out for a couple more weeks so what we can do is offer them to sign up with their email no password and sign it with the newsletter to get 15,000 free extra credit on top of the 1000 and unless they click the checkbox for the newsletter they will only get an email to let them know that the app is available online and that they got their 15 while they're 16,000 credits the wood free gets you free credits and everything like that is fine is just that the apps already yet so many people to get on the waiting list

    1. Runs the things that make every customer feel handled. Makes sure no question gets dropped and every customer leaves understanding what we did.

      here is her job description, maybe something better you can peopose?DESCRIPTION The Head of Operations & Growth is the operational backbone of Review My Emails and Shipshape. She runs point on everything that keeps the two businesses moving day to day: localization and translation across English and Vietnamese, marketing and social planning, Vietnamese market development, competitive and customer research, freelancer management, and serving as the founder's primary sparring partner on new ideas. The role sits at the intersection of operations, marketing, and growth, and its scope is intentionally broad. If it is not the founder's job to do directly, it is very likely hers RESPONSIBILITIES Translate and localize content across English and Vietnamese for both Review My Emails and Shipshape, including product copy, marketing content, customer communication, partner outreach, and training material. Tone and cultural fit matter as much as literal accuracy. Own the marketing and social media calendar across both brands. Plan content, brief designers and writers, coordinate publishing across channels, and monitor engagement and performance. Develop the Vietnamese market for both companies. Identify partners, prospects, and channels. Coordinate introductions, meetings, and follow-through with customers, resellers, agencies, and communities in Vietnam. Run research on competitors, pricing, new tools, and new market segments. Return usable, decision-ready findings, not raw information dumps. Manage the freelancer bench across both companies. Recruit, brief, review deliverables, coordinate payment, and hold quality and turnaround standards. Serve as the founder's sparring partner. Hear new ideas first, pressure-test them, flag risks, push back when something is half-baked, and translate loose ideas into concrete plans, briefs, and next steps. Coordinate the day-to-day operational tasks that keep the businesses running: recordkeeping, small procurement decisions, tool subscriptions, freelancer contracts, and cross-team logistics. Represent the founder's voice and standards internally and externally with freelancers, partners, and vendors. Decisions made in this role carry the same weight as the founder's own. Contribute to strategic planning across both businesses (goals, priorities, quarterly focus) and hold the team accountable to what has been agreed. Other responsibilities as the businesses evolve. Both companies are early stage and scope will shift as they grow.

    2. Builds the backend, then tries to break it. Tests every path and checks every edge, so what we ship is actually right.

      here is her description frok linked in, maybe something better you can peopose?Software Engineer with experience designing, developing, and deploying intelligent solutions in production environments. Strong background in AI-driven systems, automation, and data-centric software engineering.

      Focused on building and operationalizing AI pipelines and inference systems, integrating predictive models into scalable applications using DevOps and MLOps best practices, with emphasis on code quality, reliability, and production readiness.

      Experienced in LLM-based agents, RAG systems, computer vision, data pipelines, and inference APIs, working with Python, Flask, Django, Docker, SQL databases, vector stores, and cloud-native environments.

      Hands-on and collaborative professional, comfortable in technically complex projects and multidisciplinary teams, delivering AI solutions that generate measurable business impact.

    3. Built the reasoning layer behind the verdicts. Not the kind of AI that writes your emails for you. The kind that reads dozens of signals per address and explains, in plain English, why one is risky and what to do about it.

      here is his description frok linked in, maybe something better you can peopose?Bruno S. Brasil is a Cloud Engineer with a deep-rooted expertise in Linux, which he has used since childhood. His career began in on-premises environments, transitioning smoothly to cloud computing as he embraced the DevOps culture. Specializing in Google Cloud Platform, Bruno has successfully led and contributed to various projects across industries such as digital banking, marketplaces, and startups, both as a consultant and engineer. He is dedicated to promoting best practices in infrastructure as code, advocating for DevOps principles, and implementing SRE strategies. A passionate Open Source community supporter, Bruno firmly believes it plays a crucial role in fostering innovation and the development of new talent and technologies.

    4. Runs security and Google Cloud infrastructure. Keeps the app protected and the platform humming, so the engine that checks millions of addresses stays fast, safe, and reliable.

      here is his description frok linked in, maybe something better you can peopose?:About 🚀 Cloud Architect | DevOps & Platform Engineer | Product-Focused | Problem Solver

      Since 2017, I’ve been designing, securing, and scaling cloud-native infrastructure for high-impact environments—serving millions of users across global markets.

      With hands-on experience across GCP, AWS, Kubernetes, and Terraform, I specialize in building robust, scalable platforms using GitOps and modern DevSecOps practices. My work consistently balances developer experience, security, and compliance, especially for organizations with high regulatory demands like FinTech.

      🔧 Recent Wins:

      💰 Reduced cloud infrastructure costs by over 30% through deep optimization

      🎯 Implemented strategies that led to my company’s first profitable quarter

      ⚡ Boosted CI/CD performance by 25% while meeting strict security audit requirements

      🌍 Managed infra supporting 60M+ users in 60+ countries

      🚀 Led cloud migration and built scalable, self-healing systems from the ground up

      I’m passionate about Open Source, love solving complex challenges, and thrive in collaborative, diverse environments. Open to remote/hybrid opportunities—currently based in Amsterdam.

      Let’s build what’s next.

    1. Client lists now reviewed before the first send 0 of 12 → 12 of 12

      this clashes with the sent3nce thag this agency was cleaning each list. need better sent3nce. maybe something along the lines of "the result gave them even more strategoes to fix or things outsode the list itself that needed to be abalyzed and fixed

    2. If your authentication is broken, no list cleaning will save you. Start here.

      replace this with something thst wxplains what is below. based on rwlesult of free check they do themselves they can maybe see really ovious checks. if they still dont know if they need it, lsos page link or talk to yt

    1. Profile photo (optional)Used for your contributor card. If you don't add one, we use a letter icon.

      i sent myself a photo got the email from the response but couldnt open file. if we csnt fix this todsy due to credits, we should just remove this photo for now.

    1. 15 questions

      we write the number of quedtion to read here is 15 ( same for other blovks here. they dont go to the actually currated reads. we had done the magoc math of which articles to bunch together. we dont have a lot of token left. we have 8% left until sundsy so maybe we hide this sectioj if it takes too much to rebuild the pages under this with links to content without duplicating it but still makimg it eady to see all 15 questions to read with next next or sokething clever so we dont have duplicated content.

    1. Copying this almanac isn't permitted. Contributing to it is welcomed and rewarded.We credit the experts who help us improve answers, we link back to their work, and we put their name in front of our readers. We work with people, not around them.Ask, correct, or contribute →

      this is just for /emailalmanac pages and under that. nowhere else

    2. month. R

      The form box is broken again etc: we had added two check boxes maybe you find the form design somewhere so it looks the same with the correct text and checkbox intelligence where the newsletter checkbox needs to be checked but the open rate one doesn't in order to submit the formSeems to be an issue other pages wherever there's the newsletter box

    3. Yanna-Torry Aspraki Litmus Coach 2020·Ask a Deliverability Expert·8,000+ lists reviewed·Lenovo Twinning Finalist

      We need to add all four contests that we want Litmus Coach Award 2020 MARsum Top 100 Marketing & Advertising Leaders 2021 Marketing 2.0 Best Business Award 2022 Lenovo Twinning Finalist 2026 Ask a Deliverability Expert·8,000+ lists reviewed

      Put them in whatever order makes more sense, unless we purposofully decided to show this only.

    4. Drop your list here. CSV, XLSX, up to 100MB. First

      Can we add a small simple animation here that won't slow down the page as if something was being dragged dropped into it or the color changing or something

    5. Your newsletterJuly issue: the numbers are inSPAM Your newsletterJune issue

      Can we add more lines that shows like a email report so the open rate so it would be the 808 out of 58098 but as a percentage and then a small click rate click to open rate a bounce one and a spam rate in an unsubscribe one so spam complaint rate would be 0% bounce rate will be 0% the unsubscribe would be like 0.1% and then for the open so you can do the calculation and then take a click rate that would make sense based on the amount of emails over actually opened

    1. Security · account · everything else The team Security

      Let's ensure we use other people's team faces on this page because when I was just mine three times so take it from the above page you could take Bruno and Vy for example

  2. Jul 2026
    1. Three signals at once. This mailbox opened twice last quarter, then went quiet for 74 days. Decay, not death. The domain moved mailbox providers in April, so the old reputation does not carry over. And subscribers who joined the same way, same webinar, have started marking us spam. A va

      is this accessible? to read and see. ? is the font the issue or the size?

    2. Litmus Coach Award (2020) Best Business Award 2022 MARsum Top 100 Marketing & Advertising Leaders (Las Vegas, 2020-2021) Lenovo Contest Finalist 2026

      I see the four awards here I know that other pages we might have 12 or three of them but I don't know if there's only three of them because we forgot to add one or it was strategically put that way

    1. Each verdict carries one of these labels with the action it implies:

      These feel like are the only labels that people are going to get we need to make it clear these are some of the labels that might show up

    1. end once more with a whitelisting line in the footer, watch that cohort

      the unsubs is already in the footer, maybe more to reengagement flow or analyze past data and keep close eye for c ouple more sends... this way its not a specific number of sends

    2. you’re running a lead magnet without an email gate

      we need it to sound hight tech but it has to be easy to understand to everyone even low teh people, people might not know what disposable is? even thought the term implies it i guess?

    3. ubscriber are different. We surface the signal. You read your context. You decide. Send, watch the next few campaigns, then call it.

      do we need to say or ask YT what she thinks, give her all the information and she will give you answer/help/wtv

    4. positive engagement in the last 90 days, no trap-network overlap, clean reputation across the providers we check.

      should we add no "known" trap-network

      cause spam traps and stuffs are a bit touchy to say

    5. mail. We don’t make the rules. We give you the language and math to reverse-engineer what the algorithm sees.

      to make bettr decisions that in return turn into more engagement and roi

      <- or is that too much and makes it too much fluff to read?

    6. Gmail

      i know gmail is number one most used inbox, but maybe sometimes we use mailbox provider or spam filters or something like that? so we donT' push away companies that oddly enough donT' have a lot of gmail? or no people understand the assumptions?

    7. 1,247,891

      just a question because i might not have understood it, but if we are comparing things, why not compare low engagement on social media that looks like a copy of instagram vs 0 opens or low open rates on newsletter wouldnT' that be the better comparison?

    8. This one opened four times in Q1 and went quiet. Their domain flipped mailbox providers in April. I’d watch the next two campaigns before I suppressed. If they open on the third send, keep them. If not, cut.

      Need better story, maybe something about gov or security email that you should contact for whitelisting to not waste the lead, also opening out of 3 is not enough, technically we would have historical data in play, where they signed up/how they were added in the list. maybe a keep an eye on them, because other subscribers with same profile reported the email as spam. analyze that.

      that kind of advice or story. doesn't have to be any of that sepcifically but i want it to be more like my advice.

    1. ✉️Emailahoy@reviewmyemails.com→🚨SOS HotlineFree deliverability help when you are on fire.→🤝Partner Inquiries15% lifetime commission on every cleaning a referred client buys.→

      unless a box is missing, it isn't centered.

      also bottom line border is missing unless you hover

    1. SPF CheckerCheck if your SPF r

      OURS SHOULD BE DARK TEAL OR SOMETHING more intense then greyed out green

      also shoudln't we have our tools at the top, and then all the rest under it? (our duplicated obviously after)

    1. omain is on Spamhaus DBL. The mailbox last showed engagement 412 days ago. Yahoo recycled the underlying account at the 12-month mark. The 250 OK is a silent accept by a recycled trap on a listed domain, not a clean delivery. Verdict: Suppress.

      again.... dang man

    2. haus DBL membershipAn address can be live on a domain currently listed by the Spamhaus DBL (Domain Block List) or SBL. The SMTP transaction still completes. Mailbox providers treat continued sends to DBL-listed domains as a strong negative signal even when no bounce is generated.

      aahhhhh stop this switch it out

    3. Spamhaus-listed do

      stop saying this! this is ridiculous issue. also where does this info come up that oyu used it so much. would love to figure out where you learned this crao. its not an assumption, ithout you figuring o reading itsomewhere

    1. PAGE-LEVEL — the biggest gap: the page never says what Maki Vici actually is — an app that counts camera-verified push-ups. Since we're promoting the app (not the sweepstakes), the most differentiating, trust-building fact is absent. One clause fixes it — best home is Pillar I: "Complete your daily press-up quota, camera-verified." It answers the visitor's silent objection ("how would you know I did them?") and separates this from every habit tracker on earth.

      Deliberately left alone: the headline (parallel, punchy, earns its size), "Earn Your Stripes," the warrior@empire.com / Britannia placeholders (charm, zero comprehension cost), and "No spam, just pure discipline" — best microcopy on the page.

    2. No purchase necessary to enter or win.

      Flag — I added this legal line, so judge it with that in mind: it names sweepstakes explicitly in the footer. If the direction is to promote the app and keep rewards vague (and the lede + Pillar III drop "sweepstakes" per the other notes), this can slim down to: "Full rules published at launch. Must be 18+." Keeping the fuller version is also defensible as forward legal cover — coupled decision with those two notes.

    3. Province / Country

      Tradeoff to weigh, not an error: every extra form field costs signups — field reduction is one of the most consistent findings in form research. If country only matters for prize eligibility, capture email alone here and ask location in-app at onboarding (which already collects country + state). Counter-argument: eligibility data on the list from day one. It is correctly marked Optional today.

    4. Gain priority deployment access to test-fly initial mechanics and shape product iterations.

      Suggest: "Enter before the gates open. Test the first mechanics and shape what gets built."

      Why: three registers collide in one sentence — military HR ("priority deployment access"), aviation ("test-fly"), agile ("product iterations") — and none of them are Roman, or human. "Before the gates open" keeps the world; "shape what gets built" keeps the real promise.

    5. Lock in an eternal grandfathered price tier for any future premium additions.

      Suggest: "Lock in the founding price for anything premium we ever ship. Forever."

      Why: "eternal grandfathered price tier" stacks jargon on jargon — "grandfathered" is US insurance-speak, and "eternal" already does its job. A page asking for email before the product exists is selling trust; plain promises read more trustworthy than clever ones.

    6. A permanent, exclusive profile distinction identifying you as part of the original vanguard.

      Suggest: "A permanent mark on your profile that no one after you can earn. Proof you rode ahead."

      Why: "profile distinction identifying you as part of" is HR language. "No one after you can earn" states the actual exclusivity mechanism plainly — and "rode ahead" teaches what a procursator is by using it. Pairs with the CTA note.

    7. By securing your place on the launch waitlist today, you instantly earn exclusive spoils reserved only for our founding cohort

      Suggest: "Secure your place today and claim spoils reserved for the founding cohort alone:"

      Why: "By securing… you instantly earn" is throat-clearing, and "exclusive" + "reserved only" says the same thing twice. One imperative, one scarcity claim, said harder.

    8. Every completed training quota translates directly into tickets for exclusive prize sweepstakes.

      Suggest: "Every completed quota earns its spoils. Real reps, real rewards."

      Why (per YT's direction): the page promotes the app, not the sweepstakes — and this sentence is currently the most explicit prize-mechanics line on the page. Keep The Spoils mythic, echo the tagline where the value lands, and save mechanics for onboarding. ("Translates directly into" is spreadsheet language either way.)

      If some concreteness is wanted: "Every completed quota earns entries toward real rewards."

    9. Unlock curated daily doses of Roman philosophy to anchor your physical progression.

      Suggest: "Daily Stoic wisdom, from Marcus Aurelius to Seneca. An iron mind to match the body."

      Why: "Unlock curated daily doses" is app-store filler, and "anchor your physical progression" is brochure-speak. Naming Marcus Aurelius and Seneca is instant credibility with exactly this audience — and "iron mind" deliberately repeats the hero's "forge an iron mind." Repeating your key phrase is a feature, not a bug.

    10. build your empire layer by layer

      Suggest: "build your empire brick by brick."

      Why: empires aren't layered; bricks are countable and physical, like reps — and it echoes Augustus finding Rome a city of brick and leaving it marble. Tiny change, more Roman, more muscle.

    11. Enlist as a Procursatore

      Keep this heading. Change the BUTTON below to "Enlist in the Vanguard" and add one line under the heading: "The procursatores rode ahead of the legion. So will you."

      Why: the button is the moment of commitment, and right now it asks a cold visitor to become a word they can't parse. Clarity beats cleverness at the CTA — one of the most replicated findings in conversion work. The one-line definition turns the Latin from an obstacle into world-building: you keep the mystique and the signup. Trivial to implement, easy to A/B later.

    12. real-world sweepstake rewards

      Suggest: "turn your discipline into real rewards."

      Why (per YT's direction): we're promoting the app, not the sweepstakes — "Real Reps. Real Rewards." is vague on purpose. So the hero shouldn't be where the mechanic gets named. Drop "sweepstake" here and let the rewards stay mythic.

      (If the word does stay anywhere: "sweepstakes" with the s — that's the standard US term.)

    13. Master the press-up

      Decide once: press-up or push-up. My vote: push-up.

      Why: the app itself says push-up everywhere (Ludus, calibration, camera flow), and YouTube traffic will skew American. Ad → page → app should use one word; every synonym is a tiny "wait, is this the same thing?" If the British voice is a deliberate brand choice, keep press-up — but then use it in-app too. The ask is consistency, not dialect.

    14. merges daily Roman philosophy with calisthenics

      Suggest: "pairs daily Stoic philosophy with calisthenics."

      Why: "Stoic" is the word this audience already follows (Daily Stoic, Ryan Holiday — an audience millions deep). "Roman philosophy" owns none of that pull, and Pillar II already says "The Stoic Mind," so this also makes the page agree with itself. Rule of thumb: Stoic for the ideas, Roman for the world.

    1. ion cannot see spam traps.Spam traps accept mail by design. A tool that only checks does this address exist will always say yes. We look at domain ownership, registration patterns, and known trap networks operated by Spamhaus, SURBL, and UCEPROTECT.

      again the spam trap, how about emails that don't bounce, disposable emails no one knows about, securit procivers, type of email governement etc

      role addresses CAN be a quiet reptation ta

      also we stop talking about context. context matters, not two clients with same list in different industries have the ame results

    2. 890 s

      this is an insane amount, typo emails that never bounced, typo domains, etc

      2100 what the hell is actie blocklist entries? who cares if a subscriber domain is on a blocklist

      catch all is not an issue a lot of emails a catch all

      lets really analyze all these examples and be smarter about it. this is ridiculous

    3. ave a quiet reputation tax to deal with before sending volume goes up.2Audit 18-month engagement. Pull every subscriber who has not opened or clicked since the last calendar-and-a-half. That cohort is dragging your reputation even when it does not bounce.3Run our free SPF and DMARC checks on your sending domain. Then resolve MX records for your top 50 corporate recipient domains. Anything that returns NXDOMAIN is dead weight

      these are not real checks related to us that would also prove to them they need to clean their list

      something like how many freemail emails you have in your list that are 6 characters or less?

      export and open in excel and sort your email top to bottom alphabetically: does it look a bit weird not a normal type of email at the top or at the bottom f that list? weird numbers, random letters?

      grab all emails that have bounced, especially ALL the emails that have softbounced in the last 18. months thathave bounced more than once? are those typo emails, what are the bounce codes messages. etc?

      somethign like this, come up with evebn better ones using party mode

    1. No self referrals. We catch them in review (same billing entity, same domain, same payment method) and the account is reset to a direct customer. Refer your clients, not your own seat.

      no self referrals, we can say let us know we will just give you the 15% off, conditions apply. comes back the same

    2. Agency A referred one 4M list ecommerce client. Credit purchases over 12 months: $14,000. Partner commission at 15 percent: $2,100. Payout cadence: monthly net

      why is this linked?

      should it be a quote? do we need this with themath work out below, os is it nice because of all the numbers?

    1. Blocklist exposureNot checkedSpamhaus DBL hit, SBL hit, surbl listing, age of listing

      can not say this. or else we are lyign like other validation tools that say that pretend can find all spam traps. also m3awwg wonT be happy

      we can add warmup/migration plan data that you can reverse engineer what needs fixing in your strategy, tool, email marketing

    2. Upload one client list for a free preview report

      button (not on hover) missing bottom line)

      also what is this button supposed to do? let them clean a list for compeltly free? or uplaod a list get it cleaned, and then only get report but not results? per subscriber?

    3. You already run their campaigns, their domains, their sending reputation. Give them the one layer no other agency offers: a verdict per address, with the reason code attached, in your branding.
      • some backup when you need it, someone to ask your questions to, etc

      you get what i mean?

  3. Jun 2026
    1. What to do with a Monitor verdictMonitor is not a soft Suppress. It is a 30-day evaluation window with a defined exit:Send two messages at your normal cadence over 30 days. Subject lines that do not look like a re-engagement campaign.If neither opens or clicks, move the address to Suppress and stop. Recycled trap risk goes up with every extra send.If one engages, promote to Keep and resume your full cadence. The label set explains why the address landed in Monitor in the first place, so you can override later if your sender reputation already covers the risk.

      tge steps for me would be like what kin of to monior labels do i have. mabe osme of them look nromal for my industry or the wya i market , but some might jsut be fuck it of course not we donT' want to send like low engagemnt and have a lot of suspicios ignups, or like gets too many emails, etc

      and then i send to them regularly as usuall to check their engagement, or i check their engagement now i make a decision and then i send to everyone left and then i monitor to decide further down. or we check where the signups came from in order to make a decisions outside of just my list, like where things come from etc.

    2. DMARC alignment hookValidators cannot see your DMARC alignment results. We cross-reference your auth posture (SPF, DKIM, D

      The titles of a weird demark alignment hook like why are we saying this is a hook and like chicken demark doesn't mean anything so I don't think this is a really good hook

    3. ps are real addresses. Abandoned inboxes are real addresses. Addresses on domains tha

      Secondary not used you know addresses or are so part of this list like everybody's got more than one email address and we all go to the store and ask for an email and based on how much trust we have we're gonna get them the one that we used our maintenance box or we're gonna use the old one and the mailboxes know this so that is an inbox that I use for marketing emails versus another one they can see I'm logged in it's just all me so I don't know how to put that in like a sentence but maybe there's only three points and we don't need to add this but I'm just saying

    4. you have ever cleaned your list with a validation tool and still landed in spam, you have lived this gap. The tool did its job. It confirmed your addresses were real. Real and safe to mail are diffe

      This idea is actually working and should work and maybe be shown other pages where we're like have you clean the list but didn't trust them because it wasn't good enough well that's what the difference with us not only ever gonna help you clean your list better but will help you help you make better decisions so that you actually inbox instead of hoping that the Lisa audit is gonna do everything business and marketing are also part of the trio and do get

    5. Side-by-side: validator outp

      Is this possible if it is possible we need to like search or domains and emails that were checking and like give me a small list that I can clean somewhere else and compared to our results maybe that'll help us create better examples instead of fictional ones you tell me

    6. Reasoning behind each call

      Also is there anything in this table that's missing I mean I know it's contradictory for my previous statement that says should we say this but it is pretty cool though and

    7. Check

      Does this like show too much about what we're doing and make somebody else wanna copy us quickly I mean it should be there so we will learn to understand but you know what I mean

    8. ator on the market runs the same four checks: syntax, MX lookup, SMTP RCPT TO, catch-all probe. They answer one question: will this address return a 550 bounce. Intelligence checks the receiver-side reputation, trap signals, mailbox provider history, and 30 plus engagement signals against your sending pattern. Then it tells you Keep, Monitor, or Suppress, with the labels behind the call

      I get the point of all this but I don't think a normal human is gonna understand what the fuck this is like maybe we should say it so the technical people know but like I don't know and also what are the 30+ engagement signals like mailbox fallen enough is that what you mean from the 65 labels 30 of them are like engagement style labels?

    1. rst fifty get th

      How I don't know what that means but how do we manage this what is the founder rate like this is bullshit I never said this OK so no they got 1000 free credits if you wanna be a tester they can get like half high with us if they want to make and resell it or like a lot of the customer needs it that's 15% off or 50% commission or whatever it is so that

    2. Enterprises pay six figures for one row per human across every tool, then pay consultants to make it work, then rip out the tools the team liked. You should not have to.

      We can also add the thing that like small teams should be what I've access this information and big company should be able to save money so they can give it to the right people to do the work instead of giving it to tools like salesforce right I mean I don't know how to add this

    3. PricingLearnEmail AlmanacQ&A knowledge hubRisk Quiz2-minute deliverability checkSelf-AuditScore your email programToolsAuth & DNSDMARC XML AnalyzerDMARC Record GeneratorDMARC CheckerSPF Record CheckerBlacklist CheckerMTA-STS CheckerAnalysisEmail Header AnalyzerEmail Source AnalyzerContent & DesignSubject Line TesterEmail Signature AnalyzerEmail Accessibility CheckerInternalComponents referenceAll Free Tools →AboutSOS HotlineClean Your ListHow It WorksPricingEmail AlmanacRisk QuizSelf-AuditAll Free Tools →AboutSOS HotlinePartnerClean Your ListComing soon. Chapter two.RME InsightsOne issue per week. One signal we found inside your real subscriber data. One action you can take this Tuesday. Insights merges every subscriber across every email tool you use, scores them as one human, and tells you who to mail, suppress, or re-engage.Founder pricingStarts at $99 a monthWant answers like this in your inbox?One short email a month with the most useful new questions.WebsiteEmail addressSubscribeNo spam, and no date we cannot keep. We will tell you the moment private beta opens. First fifty get the lifetime founder rate.A worked exampleMailchimp says engaged. Klaviyo says cold. Who wins?Your tools disagree about the same human every day. Insights picks one answer per person and tells you the next move.❝What Insights found18% of your high-value cohort opens your Klaviyo welcome and never your Mailchimp transactional. They think they unsubscribed. Suppress from marketing for 30 days, keep transactional, watch the complaint rate fall by Friday.What we score onSeven signals, named out loudMost subscriber-scoring is a black box that emits a three-tier verdict. Here is exactly what feeds the score so you can argue with it.1Engagement decay across sendersIf a subscriber opened your Klaviyo welcome but stopped opening your Mailchimp campaigns, we treat that as cooling on you, not a tool fluke.2Role-based vs personal addressinfo@, sales@, hello@, and shared inboxes get scored separately from real human inboxes. They behave nothing alike, and pretending they do is half the reason your numbers look soft.3Last-open recency vs your industry baselineNinety days dark in SaaS is not the same as ninety days dark in real estate. We benchmark recency against the cohort you actually compete with.4Open-but-never-click patternA subscriber who opens every week but has never once clicked is either a bot, a preview-pane glance, or an apple-mail-privacy ghost. We flag which one.5Complaint-adjacent metadataSoft-complaint signals (move-to-folder, unsubscribe-clicked-then-cancelled, this-is-not-spam votes that never came) feed a slow score, not a binary axe.6Mailbox provider mix shiftWhen a list quietly tilts from Gmail to freemail Yahoo over six months, your inbox placement was about to drop. We catch that before it lands.7Freemail signup patternBursts of new addresses from the same freemail domain in the same hour is the standard form-spam tell. The scoring treats them as suspect until they prove otherwise.

      Are these the best seven points to talk about just like let's think

    4. Engagement decay across sendersIf a subscriber opened your Klav

      I mean this is isn't only from Ariel it's also army inside that we allowed there they don't have any inside and they can't have this we have to explain this or no because it's the marketing page I don't have to over myself

    5. nsactional, watch the complaint rate fall by Friday.

      What does this quote connect to like the waitlist I mean it feels where this clicks to the waitlist I mean like now that shouldn't be clickable but why the waitlist and like why not say that like on the yearly basis 25% of your list becomes stale how long have you been sending emails and how much is 25% of your list every year equal to do you know because it's like way more interesting than this random at six unless you can tell me the statistics from I don't I don't know you tell me and these days the precision of these like by Friday I don't I don't know what's going on

    6. ke this Tu

      Why you say I don't understand what you mean why are we using a day of the week as a point the thing is that we're checking subscriber engagement on a subscriber level instead of like segmentation like who hasn't opened in 30 days well we know the Microsoft opens less on Google or Apple or a privacy Apple etc. etc. so like we're able to make those decisions per mailbox provider per contact versus what you're sending while you're sending etc.

    1. We set up a recurring arrangement at a discounted rate.

      Just so it's clear between me and you the discount of raiders because we know how many contacts are gonna clean not because they do this often you know if they were to clean the thousand contacts every month then maybe we give them a little bit of a rebate but like really would be it should still be eight dollars OK like people who are gonna clean 50,000 contacts every month then we can discount them because you know at the end of the year 50×12 is gonna be different pricing than if they had paid actually for 50 000credit credits at a time

    2. Questions we hear a lot

      OK these questions are pretty good it's like I know other questions I will ask so we can answer is this the only page we want this information to be on I know we shouldn't duplicate content but I assume on the pricing page maybe as well I don't I don't know or the how it works

    3. +You are doing a post-migration cleanup after an ESP switch or platform consolidation+Your deliverability dropped in the last quarter and you want a second pair of eyes before the next campaign+You have not mailed a segment in 6 months and want to know which addresses are still safe to wake up+You want someone to tell you here is what is wrong and here is the fix, without learning another tool

      These are good points all of them but maybe we have different ones or the shorter or more like we figure out all the types of clients were just starting with email we're doing we shouldn't be talking about cool email but you know we're doing outreach or we haven't emailed them in a very long time or we have a reputation issues we don't understand what's going on with your list we don't know if the quality of the people coming in through a former good or not etc. etc. like maybe we have a lot more of these like we'll figure out how to show them but we have some that like people were like oh shit yeahand they're more scannable maybe so like shorter sentences instead of longer maybe I'm wrong and you could push back on this no problem

    4. Sending recommendationsWhich segments to warm back up. Which domains to keep an eye on. How your list compares to what we typically see at your industry and size.

      I think we can remove this part because we don't really give any accommodations in terms of what we see with them versus other people if you're getting them sending accommodations the monitor column is technically the accommodations no or the human element is a sending accommodation so once we rewrite this we have to change it and what's the difference between that and the full walk-through or the full report I don't get it either explain it to me so I can give you more advice or remove it I don't I don't know what that's for

    5. full report plus a 30 minute call. We go through what we found, the risks we caught, and exactly wh

      Need to confirm in the step or in any of these like points that we're cleaning the list based on their business and their issues or their audience etc. so nobody if they came to us with the exact same list from different businesses we get different results we need to make that obvious and like yeah the human side makes it better in a sense but even the self-serve does the exact same thing I mean I don't know if this is important for this page but between us you should

    6. d us your listUpload through our secure portal or email it to us directly. CSV, XLSX, whatever format you have. Lists of any

      This is about either doing it for them cause they don't want to do it themselves or for security reasons so we can add maybe like a tell us how you would like for it to be clean and we'll do it locally well not locally cause it bouncer behind it so I don't know like well delete it I don't know it has to be safe or maybe we don't use safety as a reason of white done for you it's done for you because people don't know what to do with the results and they need somebody to help on what the fuck the walk-through is available for anybody cleaning the list regardless of if it's on that done for you or on the app they will always have a button to talk to us and help us actually look at the list as a human and help them with e

    1. Keep Keep means active mailbox, healthy MX, no complaint history. Send with confidence.Monitor Monitor means proceed carefully. A role address that still opens but never clicks, or a domain whose MX flipped to a new provider in the last 90 days. Send to it, then watch.Suppress Suppress means stop. A trap-list match or NXDOMAIN since 2022. Keep sending and you will damage your sending reputation.Each verdict carries one of these labels with the action it implies:Disposable Throwaway service address. They are gone the moment they signed up.Suspicious Signup Pattern matches keyboard mashes, profanity, or bots.Compromised Address Appeared in a known breach corpus.Spam Report Risk Associated with spam complaints in shared deliverability data.Highly Circulated Appears across many marketing lists or scraped sources.Privacy Email Routed through Apple Hide My Email, DuckDuckGo, or Mozilla Relay. Engagement signals degrade.Legacy Inbox Domain belongs to a defunct or acquired ISP. Still accepts mail but engagement lags.AcademicGovernmentMilitaryInstitutional context. The same person at .gov or .mil is a different deliverability story than at gmail.com.Most addresses get more than one label. An info@ that also appeared in a 2023 breach gets both Role Account and Compromised Address. The verdict combines them.50+ more in the catalog. Each label has its own page in our help docs.You can override any verdict and regenerate the report for 60 days.

      I know when we review this page we're like oh let's show some labels and salon so that people can understand but it's just like a really big section and I think there's like a better way to present this what do you think

    2. ery other tool returns valid or invalid. Valid or invalid is a coin flip between deliverable and delivered to the spam folder. We tell y

      This is technically incorrect because Moses validation tools give you deliverable undeliverable risky and unknown so far and valid is like minimizing what they're doing so maybe that's the angle and you disagree and we keep it as is but you know

    3. Soon, with RME Insights, we'll cross-reference your ESP's own data (opens, clicks, complaint counts) so the second pass becomes automatic for the patterns we can codify. The human is still there for the rest.

      This kinda make it seem the one the second apps online I'm not gonna be there to help them anymore which is not true I will always be there to help them regardless of how many tools and features we have online and how to save the day is because sometimes people don't want to believe the data like there's too many times for example that people are using like Google postmaster and I tell them hey your reputation is bad they hired me they're paying me hundreds of dollars an hour to fix the problem I showed them their own Google postmaster data from their account and they think I'm doing like fearmonger and I'm like what do yso the same thing here like even if we give data information I can back it up so maybe the angle is more like we're so confident our tool in the data that we give and what we know we can do with that data if you had the auditor's brain knowledge that if you just ask Torry she will talk to you no problem

    4. Validation cannot tell the difference between an inbox and a junk bucket.

      I mean technically it obviously can't tell the difference because we're just checking the emails real or if the email is gonna hurt most likely the reputation we don't know anything about if the email is in inbox or junk we can't make that claim because we're cleaning a list I mean if they're shitty senders and people gave him the email reporting the email spam I mean the email is valid and we were still reporting it's unrelated so we have to make sure that we're factually cor

    5. f your list is large or your last send was rough, we can build you a warmup plan. Ask any time.

      I mean we will help them and every time they clean the list the results are there and then there's gonna be a button by the way in the eye that says SOS if you want more information or better understanding what to do or need to plan or need somebody to like bounce ideas with so it doesn't have to be only if the large list was rough I mean that's a pretty good like catching attention but the warmer plan is unrelated to that let me have everything OK and they still need a warm-up plan but will give them a handmade warm-up plan based on their list and the people they wanna keep on it so like those are two different idea

    6. Most lists process in under 10 minutes. The figure moves with list size, ESP rate limits, and how fresh our signal caches are at that moment. We email you when it is done.

      This is bullshit every list is different two people with 100,000 people on their list is gonna have a different speed because different inboxes allow you to clean things at different speed so we need something else this is not good or important I mean why we care about speed

    7. The signals that actually determine whether your email lands in the inbox.

      This is a bit confusing and for reaching I mean it's not that we actually determine the emails gonna allow in the inbox you know that's a fake promise I don't like fake promises we need another thing but I do understand what you meant when you wrote this we just need the same idea but like factually fact checking works

    8. Does the provider throttle senders that look like you

      This is not something that we do so we have to switch it off or something else look at the labels that we offer and then offer some options and then I'll choose one

    9. AES-256 at rest, TLS in transit, deleted after 60 days. No resale, no enrichment, no sharing.

      I mean that's great but I don't think anybody normal understands what this means AES 256 TLS after six days I want to get but you know what I mean Also I don't wanna say no enrichment it's more like no resell secure camping no sharing I mean what does that mean like we don't share with other people of course we have no choice like legal thing so you might like I like the idea of it that it's safe and we deleted and blah blah blah but yeah that's not you know how like people can like override different things like you know some people should send the government emails and some people should not so just in case they made a mistake when they clean and we gave them the labels if they want as long as the list is still in the account they can change your settings and then re-download it with a new label like as in government stays in to monitor and some people government goes to suppress I just don't know how to say that in like a one sentence thing because it is reall and for the integrations maybe instead of just more integration coming we can say are using any email marketing tool with an API if you do let us know and we will create the connection specifically for you that way at some point we end up with a bunch of customers w any kind of marketing tool they're using I only like the popular ones because most competitors are like Melchi bravo this not and no we're gonna we're gonna add all them if we can do it because obviously the email marketing tool or their CRM or their infrastructure has to like API with us but if we can do it we'll do it 100% so if they can't even have a forum here where they say like I'm using an ESP that is not listed here and then we're like give me the information and if we can do it we will let them know that we can and we'll order it so that the next person who uses that e-marketing tool we can also easily connect with her ESPN

    1. Connect the tools you already use and see who your people really are across every list. Who your best subscribers are, and who is quietly costing you money on every send.

      this doesn't even come close to exaplining the magic behind rme ingiths. rememebr the state affairs stats page? we calauclate on a per person level so that wou can just focus on the making the changes instead of diging deep into diguring it out

    2. MonitorNot dangerous, but watch it. Send to it, but pay attention to how it engages with your next few campaigns.

      The reason we put the monitor is not only that it's not dangerous we have to watch it but then you have to watch it and then make a decision based on it that only a human can make and only because it's a human decision it's a human decision because a specific human working a specific company is gonna make different decisions then another human at another specific company who sees the same result for the same email address and one side they are gonna keep it overtime and on the other side they might not

    1. practice. If you send well under roughly 100,000 emails a month, stay on a good shared pool and put your energy into engagement and consistency, not into buying a private lane you cannot fill. Move to a dedicated IP only when your volume is high and steady enough to keep it busy, and even then warm it slowly, to your

      Also if you don't have the time to manage the deliverability of your actual domain the last thing you need is to be adding deliverability management on an IP it's way more work you need to be consistent you can just radically be sending out your emails the way you're sending them out now just because you wanna dedicate pay through that like if you have no one to manage email liability I mean maybe having your own IP is not a good idea I mean the email service providers like male trip or whatevyeah fine they can give an IP and they manage some things but that's about it they don't give you blood monitoring tools they don't help you stay out of the spam box they just give you NIP and then say good luck more or less

    2. not single causes

      This is true this is not only something about liability the same thing about statistics you can look at statistic and see oh my God my rates were getting higher or bigger and it's like yeah well did you upload a list that be the filters checking do you have reputation just checking or did you try something new then maybe everything is working well and you did something really good you should analyze it further you know email is a lot of things together showing on the deliverability side the sending side of the marketing side the content inside the engagement side the RY side the conversion rate side the goal side all mixed together and all of it is going to help with liability strategy money and etc. so people need to understand that yeah maybe we give a fact like people don't tel who's reported the email is spam but that also means that the inbox that do show the spam complaint maybe it can be extrapolated with like averages to the other inboxes right so that if a specific inbox it does give you feedback loops says 2% real for complaining we can extrapolate that other way but then there's the opposite where people with an inbox engaging more so that inbox likes you more than the inbox that has less engagement and that can just be random some things are just fucking random sometimes it works with somebody and somebody else that doesn't work for so it's important to understand things are moody and difficult and hard to pinpoint but on average which is where we're making decision decisions things are going well as long as we're legal we're logical we're thinking about it then it's gonna be fine and if it's not fine then I bet you it's something weird that nobody thought about but the one you find out about you like it sounds so granular or weird after all

    3. Prove it yourself. Pull last month's sends. Put opens next to clicks and replies, and watch how often a big open rate sits right beside silence.

      I don't know about this prove it I mean also what does it mean you know specifically to look at open rates and silence it could be like you know how do you see some emails on high open rates but low turnover or open at the same time as deliverability issues or you know if you look at your open rates for provider you're gonna see some providers are like really really low and some are really really high is that a provide kind of way of looking at emails or do people using Microsoft in case differently with you you know I don't know if this is the best prove yourself but I know it's hard a lot of them I don't agree with or I just don't have a better idea right now so we can think about this as well and the go deeper I think there's a little bit more links that we can add but yeah