Is this a comment for me or is it how it's going to even start the actual definition

Is this a comment to me or the way you want us to start?

but not necessarily a food report your email is strong because again all this information is provided to you in a safe manner for them so that they can hold some secrets and not have responsible there is like circumvented because they gave too much of a secret sauce right that as w so that's why it's so important to monitor deliverability with real tools right not like warm or shit I got like real monitoring tools and then tickle data and shit together in order to understand if your reputation is doing well or not each one of these should not live in silo it should be constantly monitored if you're constantly monitoring your open rates you should also be monitoring your son of reputation right

Isn't the actual truth that you need to you need Denmark and either SPF or DKIM

I don't really like the quote maybe something else also she has a lot of energy or whatever like her voice is like detail or a person that is ready to do the dirty work but we don't always have to talk about like the email thing itself sometimes we should the quote should be emailed stuff but sometimes the quote can just be something that kind of gives the ethos of protecting a domain in the sentence for example or ensuring that the email or the cargo received actually came from the person in the package says or whatever

When you to ensure that when people see something let's say they've never seen these terms before or I mean for them email is write some stuff and send it we need to ensure the people understand it so what it is for the truth is like random like SPF guards hidden address what does that mean you know they don't really care about the header at this particular moment and also we're saying it's protection but there's a limit right so the truth needs to show like you know what the truth is in the SPS to go from schooling from name it is stop boxes and makes a difference between you and somebody else who's pretending to be you right so by adding SPF you're protecting yourself like I understand some things we can't explain all the time so we have to put a tool tip over the word right so the people can select it and then at the bottom where it says go deeper we can have a list of your else or questions from the email almanac that are relevant and people can breathe here and maybe we can't even create a view of the email almanac where all these questions that we told people to read did I get bundled up together so people can go and read them one shot like next next snack or I don't know how the logic work because I know that for SCO we can help duplicate pages but some of these like I gave them to my VA and she had to Google what these things are that's defeats the purpose and I get that it's a quiz but if we're giving so much information as well make it valuable

100% a lot of people see data and they're like oh right right this is how many people open there and make decisions about it but if they understood how things actually worked they would see the data differently the same numbers different conclusion so it's important the people get equipped and armed with as much information as possible with their business data on the business knowledge and their business information in order to make a better decision because at the end of the day even if they were to hire me or ask me my opinion nothing is precise everything no matter how many numbers and statistics I get they still feel very high-level so people need to understand that they were taught email because they were using things so I couldn't even marking to allow me to send as much as I want as long as I can pay for it then why not do it if people allow me to have as many contacts or as many template or as many contact types or as many segments and preference c all these details I mean I can do whatever I want but if I really understood how I was working on a per provider level on a per channel level on a segment level on every single level possible they might make different decisions so the goal here is to help people make better decisions better understand their audience better understand the future and their tasks and better understand and create water to do list i

Yeah there's so many other ways to extrapolate data in order to make a better decision and again go on analytics and not super perfect email marketing is not super perfect Instagram and LinkedIn social media is not super perfect google ads and not super perfect all the data can help you make better decisions only if you really really understand it so at the very least understand it better and do some mix matching to ensure that everything's OK and that you confirm that everything's OK and sometimes you have to take a step back and take all of your assumptions your love for your business etc. so that you can look at data as data because I know that if most centers were together data to a normal person that doesn't know anything about email or doesn't know what they're looking at they might see things that the actual center doesn't why because they're outside and looking at numbers and the comparing things and they're seeing discrepancies and they seeing targeted little solutions you know

Exactly every meal writer unfortunately for us senders those things differently now of course the logic of it between them is similar but every inbox deals with different kinds of spoofing and spamming and issues so they create security measures against that so a small provider in France may not have the same issues as a small provider in China so the point is not the trick but to teach people how to do things correctly so that most people get the emails and sometimes the deliverability or the marketing has nothing to do with your actual content or your strategy like GX loves content and they don't like booby pictures you know like 18+ websites have a hard time with DMX but that's just cause you're sick and you know the laws etc. other reasons but then you have for example Google with the primary inbox which is not a problem anywhere else so Europeans will not care as much Chinese people will not care as much about it if most of the list is on Gmail right and then there's Microsoft nobody knows Microsoft is doing including Microsoft so emails go to spam are supposed to go to the inbox emails to go to the inbox supposed to go to spam you're searching for an email or even able to find it it's like ins so the point is to do things correctly because the logic of it is for the mailbox providers and I protecting my consumers that are using my free mailbox or my allowing spam to come in right and we we can see as an issue in GX when it comes to content can be extrapolated for Gmail who doesn't care as much about the written content itself I mean I'm exaggerating Google cares about everything but you know what I mean if I have a porn website and I'm using DMX the more likely I won't see the emails versus if I sign up for a porn website and I'm using my Gmail inbox right so the point that people need to understand a nuance and this again is only perspective I assume the perspective works when it comes to welcome emails and content and text and strategy and CRM and design and HTML I mean like everything right

What I'm talking to relational to a I mean not only two way as in like people can reply to emails I mean it's not too late because writers don't give you the don't give you spam complaint they don't give you real open raise the cans we need to give preference centers we need we have no idea what you want we asked for their email in exchange of a PDF and then start sending them emails and related to what they thought they were signing up for or maybe the only one of the PDFso emails relational so you know we have to think about it

When it comes to this one I agree we need to understand the nuance between what people saw in red and what people understood from it so for example with the open rates people thought that Apple was the issue and this was new but the nuances it wasn't you it was just deliberately told out loud because it's apple in the a brand people follow and they had an event when they said thiswhereas Google is one of the first people to do this if I'm not mistaken right so the same thing with liability there's nuance and everything something that might work for somebody else like Google and yahoo like I have customers have high spam rates by Google loves them so the reputation is high and I have some people that are sending emails to Microsoft and they're perfect and Microsoft blocks them there's always nuance and there's always like a piece of a detail then a specific case is going to pop up differently or affect them differently and it's important understand this that is not one rule rules them all it's one rule fits most of them and if you follow most rules most providers gonna be happy right so the idea of the open rates being a myth I mean it's not a myth in itself Apple is blocking the opens in a sense but it's a myth because we think that that's what happened you know and it's the same thing with like spa words etc. and I'm a little bloody specialist so all these ideas and concepts I have or mainly related to deliverability or something touching that would affect deliverability but I assume it's the same nuance there like for example SPG files if I'm not mistaken or accepted by mainstream providers except Google which is ridiculous how does Google who does everything not accept SVG files or show them or whatever it is that is one of them

I agree with this the only thing we need to keep in mind is that we need to like make it easier to understand either we put more text and then figure out in the ULUX later all this is going to be presented but we can't just talk about email envelopes and bounce numbers and things like that how people understand what it is because if I were to give a quiz about MythBusters to a friend they would be like does SPF passing mean you can be suitable they're gonna be like what is SPF and what is sable so we need to figure it out where they need to make a decision that some of these things are gonna be tooltips and sometimes we're gonna have to describe them but at the end of the day based on where this document is whether it's a blog pose or the online version we need to ensure that we have a way where people don't have to read 1 million tool tips in order to do the quiz and in some case we have a choice if they don't know what an SPF is and we're telling them did you do the SPF then like what is this then we can assume we didn't do it and we need to explain to them what it is no matter what whereas other people like did you do your SPF and then like yes of course I did my SPF I didn't my notification or no I didn't do it and I knew I was supposed to do it but I didn't do it like maybe for every quiz every card we have two versions like the version where people came in which I wouldn't know how we would know this but they came in from somewhere random so we have to assume they don't know and other cases we think they know what it is so we show them a shorter more technical it's not technical to call bus VF but I don't know what the word to you so more technical way of answering these questions

I agree with this as well it's kind of my point earlier like certain things can trigger one inbox but another some things can trigger nobody at all except one somethings in combination seem like it's mailbox provider related after all it isn't or reverse it's a one on one case basis because yes you might be in the same industry of somebody else that doesn't have any disability issues or marketing issues or mbut our list is completely different from yours different mailbox providers different reasons why people signed up etc. etc.

I don't think one sentence explains why a Walmart email that's like 10 in the newsletter wouldn't work the same way as a crypto digest that would be a 10 minute newsletter and makes sense because we'll have a lot of things to learn

Automations need to be retract because sometimes the continent in them are not good like for example you had a link to a coupon and the coupon link doesn't work anymore or you know was Covid and you sent people a free ice cream coupon and they couldn't come visit your store that made a negative on top of the fact that your audience over the year changes or the way that you're grabbing them so you know if you're getting them on your form on your website but then at some point you create a lining page where people are signing up just think about it the same welcome email good you know the thing that you try to promote and got their email in exchaequal to what they're gonna be getting in the welcome emails and there's so many automations that are specific to a business and a business itself changes this audience changes that they need to look at all these things you know what I mean so don't set them up once and run them but every so often look at them and the six are not enough look at the behaviors it was the same people it was the same mailboxes are we in the loop thinking that you are opening and it's not you know like let's make people think also another question do we still need this #AUTO automation all right

On top of the fact that if everybody's sending a Tuesday at 10 AM and you're competing with everyone else what's important is that people are expecting your email and they go looking for it and it's what they want and now with all these inboxes changing the AI summaries and like the filter which usually at least in my inbox I don't know if it's true it's like it's on relevancy so emails and talk with we're gonna be at the top and he was I don't like them are gonna be at the bottom or MLS at the inbox thing someone interact with are gonna be at the top so the best timeis just being consistent it is better to send every so often to randomly send whenever you want I mean and I was accompanying myself I have a hard time so I can't imagine everyone else

Is it true the behavioral segmentation is better than demographic segmentation on engagement I mean I guess that makes sense but like if we're gonna say something like this maybe we should connect it to an article somewhere and possibly something from like mog or not necessarily a sender or an ESPN and if you don't have a choice but yeah I like this idea that like very low-key but we should tell him that they should make sure that the data they're reading into they're reading it correctly so they're like oh this people will open a lot and then they say oh it's all Apple people you know they should dig in better understand who actually is engaged and who open who click you know with the UTA links comparing to their ESP comparing to their website analytics etc. and again if the emails were not that great well I'll just send them over somewhere else where things are a little bit better and they can compare a data and see the matrix and it sounds like a lot of work but you do it one time to grab all the data one place and then after that just use the same template to compare and check

Most countries have like an email police or whatever you wanna call it right like in Vietnam there's an email address where you can just contact them forward an email to let them know where and who is doing these things same thing with us a mess by the way right you can just like text spam or like for the text that you got to spam and then your cell phone providers gonna take care of it and yeah the laws are different andpeople working at the government or whoever taking care of this depending on where it is scandal the US Europe Brazil it's harder and of course it's a lot more money to go find a credit card company over a small Shopify store but some countries are known to be a little bit more strict and they don't really care if you're a small company or not right there's all these loss coming out about you know subject lines and are they lying to people and like what is it that they're looking for like it's not what it's gonna be in the email and then there's like rules about sending content that people were expecting sending to people who don't know you whether it's a personal or business Mbong some government like Estonia give you a list of all the email addresses of the business owners some of the countries don't and I mean it's European Union so why are we kind of low it's a great area zone then there's like a lot of marketing content transactional emails like all of that it's a lot more complex and yeah you might not get caught but if you don't get a fine that's one thing but if you go to the you know spam box that's another thing doesn't matter does not matter I mean you decide at this point it's not because things are a great area that they're not important and it's not because things are a great area that laws aren't slowly coming into play to stop people from doing stupid shit and also to stop companies who are bigger and have more money to do bad things comparatively to smaller businesses we're getting hurt from every little hiccup rig so we need to expand this a lot

I wanna talk about the warm-up here and being consistency inboxes love consistency so people need to plan in order to send but that's also because you want people to understand what they're gonna be receiving if you're gonna be sending on a Monday then on a Tuesday then the two weeks later then stop then come back it's a warm-up issue because the inboxes need you to keep things correctly and consistently in some of the right people same thing though for what people are expecting you know you can add a new send every week but is everyone supposed to get it not a good idea there's not like the full list it's more complex I'd like to like go over all these things simply high-level but there's a lot of different things when it comes to setting a domain se

There's a bay conversation in the email world about this what is personalization a lot of people that are like I don't know Heidi mighty tidy tights or like saying hello Yanna Torry is not personalization I mean it is but like when you think of companies like movable ink where you can send an email and the people in Vietnam get a an out for raincoats that are delayed with umbrellas but somebody in Greece is getting a bathinand short shorts kind of email that's for civilization so personalization doesn't have to be only like merge field date of birth first name or contact details it can be personalization in terms of we send an email and people don't get the same one and maybe the easiest way to offer preference center but at the end of the day would you rather work on 1 million email also that you don't really know or target and write a couple of emails I've really perform and give you money or whatever is that you're looking for because I mean the whole point is to get people to do something or send them an email and most of the time it's to get them to buy something to learn something or whatever so in most cases or in a lot of cases we won't be able to move outside of the email which also is a good indication that people care about your email right

We should only use Gmail we should grab the number so everybody else and say like the date which this is correct so in case it changes but more tax isn't itself an issue it's more if people aren't expecting some people are right they're sending up newsletters that they to read about crypto or you know the trading market or whatever it is something new but if it's on educational and you're trying to sell them something sometimes a long email is a problem because people don't know what to do is this a sell a log to Peru to get a coupon is it a interact with you what is that you want people to do so along with your email is only not gonna be a problem if people wanted the email and that is what they're expecting but you know you can imagine if Walmart sent me aa 10 minute read I probably wouldn't open the email or at least not those kinds of emails so if you need to send Rich email do something that will allow people to read it and sometimes a lot of Sundays what they're gonna do that they're gonna put something really cool in the email and then drive people outside of the email the website to read most of it what gives you intent it allows you to see who's interested who's not interested having a preference so that people can opt out of these kinds of emails or maybe look for like smaller emails or the reverse some people might not want to use that every day but they'd like a digest once a week with the seven links to the seven emails you were going to send so they can read out their own time and that doesn't affect your deliverability because his first son is getting one email instead of seven and then just reading them whenever they have time just like an example maybe better examples with other examples we can give but that's a really good way to frame the point is rewired people's brain so they can think further than just the fact

We need to be fair and say some brands do you have all images you know but the engagement can sometimes alienate certain people that cannot see those images in the inbox right so especially another point that like inboxes in order to give you a center reputation they need to know what you're doing what you're sending and yeah they're getting better at like looking at text and images and all these things of course over the years I got billions of dollars to do thisit's still not perfect and actually understanding how a single image email is well done in an email is not as this is just putting an image and sending it a lot of these bigger brands that are doing this how about all of all tax they have the tax and the HT amount might not show up to you but it is in HDMI for the emails to Pars they also have it cut up in little pieces so there's different links and some people might use a mix of it where it looks like it's an image but some parts are visible and some parts of our images and anything about accessibility because maybe the email itself and the template of an image is not the reason you're going to spam but overtime some people some inboxes like Microsoft who doesn't see images Maxim is gonna see that all the Microsoft people aren't engaging with email because there's nothing to read everything is like an old text it doesn't make sense so then Microsoft is getting annoyed and it's not necessarily just because your image only email was the problem is cause people couldn't interact with it so overtime the interaction to that is the issue not the image itself

Same point as above and then maybe expanding on the fingerprinting or maybe we both expand on the fingerprinting on both but it's the same idea you know what I mean like words aren't the reason I'm going to spam but again I forgot to say earlier that if some people are using like spam assassin having a low weight to TLD can affect you even though you did nothing wrong and that's just unfair email is not governed by like one God or whatever one super email dude everybody has their own decision so if a security company decided it doesn't wanna accept specific TDs or specific wor are known to look like spiffing and fishing or whatever it is then they'll block it so they don't trigger spam on their own unless that's how this filter has been configured some mailbox providers care more about engagement and some care more about the content and they'll just check the fingerprint of the HTML the content does it so you know why does everybody use these like pivoting you know what they're called email that uses like tools so like rotate text I mean if you believe in that why wouldn't they believe that it was from your word can be an issue or sometimes it's not an issue because the whole point of settling emails in most cases it's a sell something to promote something so if all those words were actually triggering filters completely on the room the whole world would not be in boxing

So yes or no text is one of the things that is going to allow my filter to check if an email is fine or not right how many emails a day are being sent and how many of those are actually spam scam and fishing like a higher percentage that everybody thinks right it's like over 90% of spam it's a lot easier for the providers to compare you to what looks like spam and what is known as spam then to compare you to other centers and your own industry I mean there a lot but you know what so no putting an emoji having all caps is the reason your email is running in spam but the human side of things or fingerprinting can maybe put an email in sperm the best example I have and we have to find like a non-Covid related example is like during Covid all these brands that were like sell sell sell sell sell buy my expensive Louis Vuitton bag then went and sent an email oh we hope you're safe and you're taking your vaccine and the filters were like what the fuck this person is doing one thing and now they're sending something else that's weird there was this quick p and a lot of the emails were letting in spam not because they were spammers were like whoa this is different so yes or no filters can make a decision based on your subject line or maybe the social line was just a drop that made the overflow we need to be smart in this and sometimes it just works for your brand why would you stop yourself from talking the way you wanna talk to based on your voice and your brain voice if that's what you were expecting go for it if this is what you've been sending for a long time go for it pivoting doing something wei what gets painful just to check but what they do is that they usually allow some people to get it like your most engaged users your new user is whatever the logic is going to be for your case and see how people interact and people interact positively they don't ignore it they don't report a spam etc. then the next time you do it more people are gonna get it this works in any kind of warm-up and warm-up is needed normally when you're migrating not only when you're adding a list but also when you're pivoting and you're changing the way you're doing things you know sending more sending less changing the cadence changing your segments

Kind of the same ideas before we wanna give them a little bit more context and information about why and corporate security scanners that's also very good example of something that might open and click so you can maybe check your open your clicks on time a lot of the ESP as well I forgot to say it earlier already try to do this logic filtering you know if they sent an email and the open was like way faster like way too fast and then they can like ignore it if the click as well was like 5 billion times you might ignore it but maybe from the 5 billion times one of those times actually human that's based on time so most of the USPS are gonna like manage this and like look for it like of course over all these and all the signs that they've been doing and all the events and all the specialist I work there they've kind of figured it out but at the end of the day this whole security measure from Apple Google and things like that are there to make it secure if the security was so easy for an EsP engineer to reverse engineer, it wouldn't be Secure

We can maybe give them like the try trucking or opens overtime it's not like a signal that you should ignore completely but it should be monitored in conjunction with other things if your deliverability is bad sometimes the open right go higher because my go a little bit more crazy and at some point they stopped doing it because they already know they don't like you so why would they check and spend all this energy to check but they should be checked with construction of other things you know are they doing have they upload on your list and sometimes the open race go down and other cases the open race go up because he will come to a webinar and they're very fresone thing that might be interesting is adding a QTM link and all the email so that you can track the clicks and compare between your ESP clicks and your Google analytics clicks for example you know see where people are opening are they all at the same place might be a filter I don't know and then also talk about how like lists are different for companies so somehow have a lot of females have a lot of apples somehow happily the Apple security privacy thing some of them have a lot of like European or like Asian and all of those work differently Microsoft sometimes is gonna ask somebody to download images in order to do something and then you're gonna segment or clean your list based on somebody who didn't open and their Microsoft so maybe you should've kept them on your list let's be more specific you know what I mean

We need to also add the fact that like you need to have a inbox even if it's in no reply there needs to be an inbox for you to send an email or at least I should be because the providers are expecting you to be able to receive complaints and messages from people it's very rare that ain't no reply actually needs to exist and the inbox still exist it'll just send you an automatic email telling you like hey no one managing the inbox contact this person and don't forget emails a two-way street yeah people don't usually answer back to marketing you know our newsletters and things like that from like Adidas or Nike or whatever but technically somebody can reply where does that email go by the way food for thought another ticket and another myth bus and another fact we can use a couple of places that I don't know if we've talked about it

trust is sending to more people h want and engage your email at the right time with the right logic helps, just sending more is more like more chances of getting seen... but for how long until the spam filters decide more of your emails shoul dbe skipped. if social media algortihms or allowed to decide who sees an image and who doesn't see your Instagram pose why do we find it so weird that the mailbox providers wanna offer the same kind of service with their customers yes people gave you permission to email them and that is what people do or expect when you give them or when they give you sorry the email address but that doesn't mean you can just spam the crap out of them if you're on Instagram and you're posting 50 times a day do you expect Instagram to show a to all the subscribers every day or no that's why you put so much energy and effort and timing about what you're gonna post why is that energy not translated into email because it's cheap it's fast and it's an old way to contact people email is a two-way street people start emailing you back would you be able to handle it or would you get a note to find a way to go around

let'S add the idea from keith's post todya:Most people think an 💌 email preference center is a marketing feature. It is not. It is a systems "design" feature.

When I consult on ESP & marketing email systems, we learned pretty quickly that users do not usually hate notifications. They hate uncontrolled notifications. There is a HUGE difference.

An email preference center is essentially a control panel for communication. The same way your computer gives users a place to manage printers, sound devices, and startup programs, a "good" preference center gives subscribers a place to manage attention. You can start with a simple: 'frequency option'

The mistake many companies make is treating unsubscribes as failures. They are clearly not. What is actually happening is that the user is trying to solve a resource allocation problem. They have a finite inbox, finite attention, finite storage and finally, finite patience. (some will argue "short" too, and I will not argue) If your only option is (a) receive everything or (b) receive nothing, eventually they will choose the later (it's just a matter of time). #churn

A well-designed preference center should ask/answer a few questions: • What kinds of emails do you want? • How often do you want them? • Which ones are important? • Which ones can wait? • How do you want us to contact you?

That is it. 🎯 Keep it simple.

No dark patterns. No maze of checkboxes. No guilt trips about leaving the list. The irony is that giving people MORE control usually results in keeping MORE subscribers. Because when users feel trapped, they leave. When users feel respected, they stay.

The best email preference centers are not marketing tools at all. They are user interfaces for #trust. And trust, much like system stability, is hard to earn and very, very, very easy to lose. #emailmarketing #inboxmechanic

like sometimes the unsubscribe is becuase they have no other option maybe lets think preference center (also preference center food for thought should be a card no?)

We can expand a little bit and just say it's a fast way to get caught by sun filters and seeing that things are problematic for you as a center we need to agree that we all don't like the emails coming in and like even if there's one or two over the last 20 years that worked most of them don't so doing it other way around to other people is not a good idea as silly it's completely stupid on top of the fact that the trade-off of lining and more inbox at the beginning but then not having good sex because most of the time the statistics are already tbleh so then you might think that everything's OK and it's not I understand and we know that some pirates out there doing the bad stuff and looting and it works for them but I don't think anybody in the amount of work that goes behind being a pirate or whatever we want to use as the term for people who buy lists you know we want to put them as bad guys but not super bad guys like pirates seem to be bad guys but they weren't actually all bad guys you know what I mean like it's like saying all the Vikings were bad because they were pillaging like that's you know it's a thing about time a thing about history and then just li they worked hard in order to loot ha ha but at the end of the day to decide so some people don't get caught some people do and if we're gonna talk about complaints we need to let them know that or a did yu know, most mbps dont' tell you reported an email as spam?

OK this is true but we need to say a little more information there's different kinds of permanent and there's different kinds of soft bounces there's some actually can you Google for me the spam house DBL block for Microsoft is that a soft bounce or a hard bone I'm pretty sure it's seen as a hard bounce now but anyways it's just to say that like it's not only making a difference between a hard bounce and a sawbones is actually looking at the bonus types because handling the bones you can decide if you really understand the bounces but then you can also make different decisions and handle your email marketing and your email list differently you can look at your bouncers perform per list for sending overtime and those different things they're gonna start giving you a little clue of if things are going well or if things are going bad is there a organic bones or is something you could have avoided etc. etc.

And was so engagement as well or you know the full real data filters etc. the validation service can be said there is an inbox missing that he can't receive emails and then some you know data over the years has been a mass allows them to go a little bit further and of course some of them have traps and things like that but it's not full there's millions of new spectrum is being created every year it's insane to think that we can do it on top of the fact that some providers are created specifically ito stop this validation tools from figuring it out and technically anybody can create a spam trap if you create an email address and you give it to a store like Best Buy and then you start receiving emails from another brand that email address is technically working like a sponge trap you gave your email to this company and I are getting emails from all these other companies therefore you know that your email was sold you know that these people are not doing marketing the right way and getting through consent if somebody send you emails and you never gave them your email that technically works like a spam trap does that make sense

We need to expand on this and explain how filters work and also maybe even give them a prompt they can deep research themselves that proves that email lining the promotion box makes people more money and reduces fan rates the issue is are you relevant enough for people to go looking for your email or notand they need to keep in mind that if they were in their own inbox and in the primary tub they are looking for emails to reply back to client or coworkers or whatever but then in the mix of that they get a bunch of promotions they would get annoyed at those emails because it would be cluttering their inbox that was the whole point of this the issue is that according to me Torry is the name primary or inbox it should've just been called personal emails to answer you know what I mean like that makes people panic but if they deep research this they're gonna see everybody says that the emails perform better and promotions dishes of course you're competing with other emails and now the new issue is that with the AI summary inbox etc. from the Google and I mean obviously books are gonna come up with their own version of this that emails are not coming in the historically like based on time sent is gonna be based on like relevancy and again some people don't use the tops it's a setting and if people have chose that setting that is how they one of you their inbox changing and obfuscating your emails in order for them to line in primary inbox is just a trick it's not gonna last and it's a waste of time it's better to create better emails the line in the inbox at the right time to the right people then to just fight a Springfield filter who's worth billions of dollars and he is at the end of the based and learning from people using the inbox so if the people using the inbox get your email in the promotions that's where it's supposed to go I find it funny that people are fighting this but if you ask him how to use your inbox they like the promotions that's where the promotion will go but if they send himself a test and it goes there then they get angry it's ridiculous you are stupid

need to explain more. Like you can pull some metrics introduce the things are going bad or going well using this data but it not actually it deliverability dashboard the dashboard would be from companies like email console or Melora or come directly from Google postmaster SNS the yahoo postmaster tools whatever they're called etc

not enough explanation. we need to explain hat blicklists do, that they give signal and mbp decide if they listen to those signals and ho they incorporate them in their spam filters or security measures etc. email lansinf in spam can be about blocklsits, but to truly understand people should know that going in spam in one provider doesnT' mean it is going on with other mbps, but not being in one doesnT' mean they are spamingboxing in another right? sender reputation aengagement,e tc is what makes things go to inbox or spam etc etc

its not a only one issue. it is a passing dmarc. someimtes esps donT' give dkim or spf. so as long as one is passing and dmarc accepts it as passing then it is okay

dmarc does't stop someone from trying. its based on the inboxes and what they do when they get an email with missing spf, dkim, dmarc , either one all of them two of them etc.

what is this section for?

we should add more info so people understand more? because someone with no dmarc... well they might not know wht it is. so the sentence explain but not enough. the sentence is good thorugh maybe drop down for learn more, or e show things no matter cause they should? i don'T kno.

unless they gie us a couple xml files we onT' be able to do this right now, epecialyl if they send su the report by adding our emails. does this mean this step is delayed for another week? or...?

i mean if they have dmarc monitoring tool hy won'T it show it to them? i mean e will have simplified version of this. also i as thinking maybe e get htem to put the xml report to their on email address but find a way to conenct to thei rinbox so we get data without having to store it? or no thats even more ocmplicated?

maybe a Komboloi would work best ?

"Greek people use komboloi (worry beads) primarily for stress relief, relaxation, and passing the time. They are manipulated throughout daily life, such as while drinking coffee, waiting, walking, or going through difficult time, and are entirely secular, with no religious significance today."