7 Matching Annotations
  1. Jan 2021
    1. Designers also trade in storytelling. The elements we must master are not the content narratives but the devices of the telling: typography, line, form, color, contrast, scale, weight. We speak through our assignment, literally between the lines.

      We tell stories not through words, but through our portrayal of them: visuals.

    2. So to bring design out from under the thumb of content we must go one step further and observe that treatment is, in fact, a kind of text itself, as complex and referential as any traditional understanding of content.

      Designing itself is a form of content?