Gain the audience’s attention
- with drama, novelty, or, humour.
- follow these with specific facts to gain credibility.
- provide a little more information about products or services and lead them to call for action.
Gain the audience’s attention
tailor your persuasive message to meet them
Do thorough background research on your audience's wants and needs, before trying to persuade them.
People make decisions
stewardship
The job of supervising or taking care of something, such as an organization or property.