12 Matching Annotations
  1. Oct 2022
    1. I often go into meetings with portfolio companies with a structure worked out of what I believe the critical issues are. I structure it top down so we don’t get bogged down in the details that are irrelevant. To give you an example it might go something like this, here is a made up situation that a portfolio company might face:- we currently sell through channels- we’re the market leader in signing up our channel partners- but not enough volume of business is yet going through the channels- our three options are: spend more time helping the channel sell, spend more time with customers bringing them into our channel partners or sell direct- my guess is that we aren’t prepared to sell direct because that would require a broader team and more capabilities than we have. So the real question is — do we spend more of our time and limited resources helping our channel or educating and marketing to their customers- on a less critical path we should evaluate the capabilities required to serve customers directly if we ever needed to and know what the channel’s response would be- discuss

      This is a usable structure for people to disprove/prove -> it focuses the discussion

    1. It’s why I’ve often start when running marketing campaigns the most simple of questions:- with whom are we trying to communicate?- what messages are we wanting them to receive?- what is the best channel to reach these people?- if they receive our message what actions (if any) are we hoping for?- how will we handle those responses

      Good foundational questions to answer when trying to build a marketing campaign

  2. Sep 2022
    1. In the early stages of my writing career, work looked like a roller coaster—I had either too much of it or too little. When assignments came in, I forgot to market or told myself I was too busy. When work was slow, I would engage in a full-blown marketing blitz for a week or two while shelving all other projects. Such a process might be a recipe for burnout, Padgett Powers said. “If you use fast marketing strategies to hunt for clients, you’ll have to wait until you have time again to pursue new clients. This can lead to a financial roller coaster or a feeling that you always have too many clients or not enough,” Green pointed out. To fill my pot consistently, I had to bury the marketing blitz. I soon realized that slow and steady wins the race. To fill my pot consistently, I had to bury the marketing blitz. Instead, I simply checked off one small marketing task every weekday. Doing this over the long term, regardless of how many projects I had on my plate, evened out the troughs in my workflow. What’s more, a slow and steady approach “means your seeds will keep growing, even when you’re busy with your current crop of clients,” Green said.

      Slow and steady marketing

  3. Jan 2021
    1. Despite being one of the most in-demand influencers on FanCentro — she has more than 17,000 followers —  Toy reported seeing an increase in her base after applying some insider secrets from the online courses."My income has increased and also my member retention. It's been super cool to have this tool where basically everything is accessible, " she added. 

      This is all stuff that apply to any business.

    2. "This has always been an industry where people just sort of show up on set and do what is asked of them," said Stabile. "But that doesn't happen as much anymore and now most people are running their business from home...so there's a huge demand to learn about how to make that work."

      Adult entertainment - there are real skills behind it. These skills can be learned. Think about the influx of people on OnlyFans

    1. Before sharing something, ask yourself these questions:How does this make me feel?Why am I sharing this?How do I know if it’s true?Where did it come from?Whose agenda might I be supporting by sharing it?

      Checklist to think before sharing something on the internet

    2. Information is what we call things that are accurate to the best of our current knowledge. For instance, COVID-19 stands for coronavirus disease 2019 and is caused by the SARS-CoV-2 virus. One of the difficulties with any new pathogen, like this coronavirus, is that information changes over time as we learn more about the science.Misinformation, on the other hand, is false information. Importantly, it is false information that was not created with the intention of hurting others. Misinformation is often started by someone who genuinely wants to understand a topic and cares about keeping other people safe and well. It is then shared by others who feel the same. Everyone believes they are sharing good information – but unfortunately, they are not. And depending on what is being shared, the misinformation can turn out to be quite harmful.At the other end of the spectrum is disinformation. Unlike misinformation, this is false information created with the intention of profiting from it or causing harm. That harm could be to a person, a group of people, an organization or even a country. Disinformation generally serves some agenda and can be dangerous. During this pandemic, we are seeing it used to try to erode our trust in each other and in our government and public institutions.

      The difference between information, misinformation and disinformation

    1. First, power readers exert disproportionate influence on society -- think Warren Buffett, Elon Musk, Oprah, and so on.  Second, education is shifting from something you do until you’re 21 years old to something you do your entire life and books, of course, are the foundation of self-learning -- the real market to think about is education.  Finally, the world's richest man (as of last Friday) started out selling books."

      the power of power readers

    2. "Cognitive science has repeatedly demonstrated that we forget more than 70% of what read in less than a week," he says. "This is fine in the context of fiction -- indeed, it might even be desirable!

      We forget what we read very quickly

    3. The Readwise are firmly focusing their efforts on capturing "non-fiction power readers."  "The vast majority of non-fiction reading is still analog," Doyon explains. "We’ve seen research putting adult nonfiction at 90% print / 10% ebook compared to fiction, which is more like 50% print / 50% ebook. This isn’t because nonfiction simply can’t be digitized; instead, it’ because the dominant players have focused on mass market fiction (e.g., romance and thrillers), neglecting the distinct needs of nonfiction readers."

      Interesting statistic on the state of the non-fiction reading market

    1. When I need inspiration, I select the prose tag and look through my favorite examples of literature. If I need to recap story structure, I select the tag and review the examples I’ve noted. With this, I can review & recall the works of others with ease. Even my own. As things come to me, I may grab my notebook to write a scene or a post-it to capture a sentence, a question, or any other random thought. These sticky notes make their way to my desk where they reside until I’ve catalogued them into Readwise. I can then tag, search, and access ideas, quotes, & thoughts to use in my writing.

      Why note-taking is so valuable.

    2. If unfamiliar with the term, a Commonplace Book is a book to record or compile knowledge. It isn’t a journal. A journal is where you are reflecting upon the day, an idea, or experience. The Commonplace Book is where you are recording the things you are learning, or have learned.

      What a commonplace book is