Companies like Mediavine, a popular ad-management company, released web design frameworks optimized for this new Google metric and Stimac Bailey, like many others, switched and redesigned her site. But she found the new theme “sterile,” she tells me, and it lacked customization options. It didn’t feel like part of her brand.
I hate the way this internet looks. On the other hand, I almost never give credence to information I find there – so maybe having that visual evidence of SEO-ed-ness is a helpful signal, perversely